HOW A MOVIE THEATER IN PORTAND, OREGON STARTED WEEKLY SCREENINGS OF ROCKY HORROR THAT CONTINUE TO THIS DAY

The Independent's Sab Astley posted an article today with the headline, "Rocky Horror forever: How a tiny US cinema helped turn a flop movie into a phenomenon" - here's an excerpt:
Fifty years after its initial release, Rocky Horror has amassed global adoration, particularly on the midnight movie circuit. And no cinema in the world is more steeped in Rocky Horror’s rituals and traditions than the Clinton Street Theater in Portland, Oregon, which has shown the film every week without fail since 1978. “We’re certainly not a standard movie theatre,” co-owner Aaron Colter tells me.Currently managed by a collective of six co-owners, including Colter, the 300-capacity Clinton Street Theater stands as one of the oldest continually operating cinemas in the United States. Since its opening in 1915, it has flirted with being a cinema block-booked by specific film studios and, later, an adults-only cinema. It was in 1975 that it began operating through shared ownership, with five free-spirited and like-minded film fans buying the space together, one of whom was Lenny Dee. “I thought people needed a model of a different kind of business to the one we currently had, and the ideas and passions media contains can be an important thing to present to people,” he remembers. “Those were my two driving forces.”
Dee was the original booker of Rocky Horror, and thus technically the originator of the tradition. He first watched it as part of a programmed double bill with Phantom of the Paradise, Brian De Palma’s 1974 comedy-horror musical. “I actually liked that better than Rocky Horror, but I couldn’t get Phantom and wound up with Rocky Horror,” he remembers. “Then the fans kept coming.” That’s not to say Dee isn’t a fan of the movie; he estimates he’s seen it more than 300 times during his eight years of projecting it throughout the Seventies and Eighties.
It took time for Rocky Horror to take hold. The film initially sank like a stone upon release in 1975, with the critic Roger Ebert noting that “it was pretty much ignored by everyone”. Less than a year later, however, New York’s Waverly Theater decided to programme the film as a “midnight movie”, and it was there that schoolteachers Louis Farese Jr, Theresa Krakauskas and Amy Lazarus originated the props and audience interaction that would come to define the Rocky Horror cinema experience.



















