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De Palma a la Mod

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Recent Headlines
a la Mod:

Domino is
a "disarmingly
straight-forward"
work that "pushes
us to reexamine our
relationship to images
and their consumption,
not only ethically
but metaphysically"
-Collin Brinkman

De Palma on Domino
"It was not recut.
I was not involved
in the ADR, the
musical recording
sessions, the final
mix or the color
timing of the
final print."

Listen to
Donaggio's full score
for Domino online

De Palma/Lehman
rapport at work
in Snakes

De Palma/Lehman
next novel is Terry

De Palma developing
Catch And Kill,
"a horror movie
based on real things
that have happened
in the news"

Supercut video
of De Palma's films
edited by Carl Rodrigue

Washington Post
review of Keesey book

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Exclusive Passion
Interviews:

Brian De Palma
Karoline Herfurth
Leila Rozario

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AV Club Review
of Dumas book

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Interviews...

De Palma interviewed
in Paris 2002

De Palma discusses
The Black Dahlia 2006


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The Virtuoso
of the 7th Art

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Carrie...A Fan's Site

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No Harm In Charm

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The Master Of Suspense

Alfred Hitchcock Films

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a la Mod

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a la Mod

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and the Infield
Fly Rule

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Directorama

The Filmmaker Who
Came In From The Cold

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Scarface: Make Way
For The Bad Guy

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(Blow Out)

Carrie: The Movie

Deborah Shelton
Official Web Site

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Offices of Death Records

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Fan Page

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italkyoubored

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EatSleepLiveFilm

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De Palma a la Mod
site

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A note about topics: Some blog posts have more than one topic, in which case only one main topic can be chosen to represent that post. This means that some topics may have been discussed in posts labeled otherwise. For instance, a post that discusses both The Boston Stranglers and The Demolished Man may only be labeled one or the other. Please keep this in mind as you navigate this list.
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Sunday, March 1, 2020
ALL THE GOOD GUYS & THE BAD GUYS THAT I'VE BEEN
IN 'MISSION: IMPOSSIBLE', APPLE INSISTED TOM CRUISE USE A MAC WHILE VILLAINS USED IBM
https://www.angelfire.com/de/palma/passionapple1small.jpg

Late last week, The Telegraph's Jack Taylor posted an article with the headline, "The complicated, colourful history of Apple products in films." The main thrust of the article is Apple's insistence through the years that on screen, only "the good guys" are to be shown using Apple products:
Over the last few decades, blockbuster films have been awash with Apple products, from iPhones and iPads, to MacBooks and iPods. And, while most companies shell out millions for the privilege of getting product placement on screen, like Heineken and its eye-watering deal to replace James Bond's martini in Skyfall, Apple doesn't pay a penny.

Suzanne Forlenza organised Apple's film and TV marketing almost single-handedly in the '90s, and worked out a system still in use today. "Frankly, we are absolutely overwhelmed with requests," she told the Irish Times in 1996, "The good news is we have established excellent relationships throughout Hollywood, so we have first crack, typically, at all the big films."

"We provide the computers requested for on camera usage on loan, all being due back to us at the end of the filming."

Forlenza made clear that Apple products could only ever be portrayed in a positive light, withholding permission where this couldn't be guaranteed. In the first Mission: Impossible film (1996), for example, she insisted that Tom Cruise use a Mac while the villains had IBMs. "We have a standing insistence that [Apple] will only be in the hands of the good guys."

This philosophy hasn't changed much since, as Knives Out director Rian Johnson was frustrated to discover: "Apple lets you use iPhones in movies, but – and this is very pivotal if you're ever watching a mystery movie – bad guys cannot have iPhones on camera."

The tech giant was one of the first companies to realise the value of lifestyle branding through film and TV, whether that be the high-tech glamour of Mission: Impossible or the socialite chic of Sex and the City. Below, the company's most influential product placement spots.


The list of films and TV shows that comes next in the article includes Mission: Impossible:
One of the earliest appearances of Apple in film is Tom Cruise's aptly-named PowerMac in the action spy thriller, which rivals Bond for its love of high-tech gadgets. Apple made a deal with the producers to feature clips from the film in their adverts in exchange for the laptop being front and centre during Cruise's hacking escapades. Marketing manager Jon Holtzman said: "We saved almost $500,000 in production costs – and got Brian De Palma to direct and Tom Cruise to act in it."

The commercial for the PowerBook can be viewed on YouTube. What remains unspoken in all of this is how De Palma subverts the whole idea of "good guys" and "bad guys" in Mission: Impossible, even though, yes, Tom Cruise is the hero of the piece. Placing Cruise's hero in the same position at the end that Jon Voight (as Jim Phelps) had been sitting in at the start of the film indicates a potential blurring of the lines, as does Ethan Hunt's taking on the role of "Job" and breaking into the CIA to steal the NOC list. Similarly, the characters using MacBooks in De Palma's Passion are all just as bad as they are good. De Palma focuses in on the MacBooks with their Apple logos twice in that film, highlighting the product as well as the two sets of characters using them, echoing the blurring of the good/bad lines in Mission: Impossible.


Posted by Geoff at 11:21 PM CST
Updated: Wednesday, March 4, 2020 9:42 PM CST
Post Comment | View Comments (4) | Permalink | Share This Post

Tuesday, March 3, 2020 - 5:29 PM CST

Name: "anonymous"

DePalma's Mission film is probably somewhere fourth best in the series, behind Ghost Protocol, Rogue Nation and Fallout. It is better then two and three. McQuarrie is the best thing that has happened to the franchise along with Brad Bird. DePalma's film comes off as a slick tv episode compared to the last three.

Tuesday, March 3, 2020 - 9:15 PM CST

Name: "Geoff"
Home Page: https://www.angelfire.com/de/palma/blog

I don't think there is any universe wherein De Palma's Mission: Impossible comes off as a slick TV episode.

Tuesday, March 3, 2020 - 10:20 PM CST

Name: "Harry Georgatos "

Every shot is a pop art masterpiece in the DePalma film. Maybe not as epic in scale as the other films. DePalma didn't have the epic budget of McQuarrie with his films but the DePalma film is a movie made by an auteur with a much more internal compartmentalised feel that makes it more psychologically motivated then the others with their epic outdoor set pieces 

Thursday, March 5, 2020 - 3:35 AM CST

Name: "Arni"

I have seen all the Mission films. They are all good fun. I know the first one by heart. I think there are doves and motorcycles in Mission 2 and Dougray Scott. The rest: I don't know which is which. De Palma's Mission is the best by far.

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