If you went DVD shopping today, Brian De Palma's Passion probably stood out amongst the other new releases, as the cover art was framed by its red plastic shell. Even the Blu-Ray edition is red instead of the usual blue. And to accentuate the lipstick color, the robe worn by Rachel McAdams in the film has been altered for the back cover (and the disc label-- see below) from green to red. Well, that's one way to help the product stand out amongst its competition.