Press releases can be an excellent way to
promote a product or service, creat market awareness of your business or
build business name recognition. News releases can either be a
routine component of a well conceived business Public Relations Plan or
they can be developed to focus on a special accomplishment, award, event
or business activity.
The news releas is a very cost effective way
to build market awareness, increase name recognition and increase sales
because, unlike advertisements, the news release is published by the
media outlet without cost to the business.
A well concieved news release can also be
far more effective in promoting the business than a paid advertisement
because the paid advertisement is often relegated to the "advertisement
section" of the media outlet and must compete with other advertisements
while the news release is published in the section of the media outlet
that includes other topics considered to be of special interest to
readers or viewers.
The Vernon Advocate will assist clients in
determining which media outlets might be most valuable in promoting a
product or service, guide the news release development process and offer
direction regarding how to share the release with media contacts in a
way that will increase the liklihood that the release will be published.