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Public Relations Research
Too oftern small businesses ignore the opportunity to create consumer awareness and market recognition through a public relations strategy. In contrast they elect to spend money on advertisements that are not only expensive but are viewed by consumers as an "advertisement" rather than a communication of interest.
A public relations strategy is intended to creat a relationship with concumers by sharing information that is intended to capture their interest and cause them to recognize the creator of the strategy as having something of interest to communicate.
To assess the potential value of a public relations campaign it is necessary to ask a number of basic questions including:
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Background photo: "Hole #1 Wild Turkey Golf Club at Crystal Springs" taken by Dr. John T. Whiting