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Welcome to the Home of 

The Vernon Advocate

"Over 2 Decades of Award Winning Excellence in Marketing, Public Relations, Freelance News Reporting and Photojournalism"


E-Mail Marketing

In today's technology based society almost everone has an e-mail address.  Unlike the traditional telephone which could only be answered when you were at the office near the phone, most people are either in the possession of a handheld electronic device that supports the sending and receiving of e-mail or have a computer or ipad close at hand making the potential for communication almost instantaneous.

Because of the low cost and the high capacity to get broad consumer exposure e-mail marketing has become a powerful tool for many companies.  The ability to capitalize on this powerful resource is dependent on a number of factors including those listed below:

  1. The ability to collect the e-mail addresses of potential consumers

  2. The organization of the e-mail addresses into groups representing products or services that they would be most interested in purchasing

  3. The developmen of brief, interesting, hard hitting and motivational e-mail content that will cause the consumer to take action to learn more about the product or service or purchase the product

  4. Be set up to include the ability fot he e-mail target to communicate back to the business to obtain additional information or to make a buying decision.

There are a number of e-mail marketing services available to businesses such as Constant Contact.   The Vernon Advocate will assist clients in identifying, evaluating the cost benefits and value of a e-mail marketing service or assist the client in the design and development of an inhouse e-mail maketing program.

    Those interested in learning more about the Vernon Advocate service can review the information on this web site, contact the founder and/or complete an Information form by clicking HERE.


Background photo:  "Hole #1 Wild Turkey Golf Club at Crystal Springs" taken by Dr. John T. Whiting

Web site created by Dr. John T. Whiting

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2000 (c) Dr. John T. Whiting
All Rights Reserved
Last revised: January 06, 2020.