Getting TV and Radio coverage can have a
temendous impact on creating market awareness and name recognition for
your product or service. While getting TV & Radio coverage is more
difficult and sometimes less effective than other promotional strategies
the long term impact that can come from being able to say "As seen on
TV" or "As Heard on the Radio" can lead to increasing the credibility of
your product or service with the marketplace and consumers.
The good news associated with getting TV an
Radio coverage is that it has the potential of reaching a very large
population of viewers or listeners not achievable by newspaper press
releases or articles in magazines. The bad news is that the
coverage may be very brief lasting only a few seconds making it critical
to have the best possible content to draw attention to your product or
service including some information as to how viewers or listeners can
contact your business. The other negative is that the timing of
the coverage may be unpredictable or at times that may not be convenient
to the market you wish to conect with.
However recording the TV or Radio coverage
can be reused in future promotional materials, on the company web site
and other Internet based social media.
The Vernon Advocate will assist clients in
determining whether the pursuit of TV and Radio coverage is right for
your business and provide assistance in the research and development
required to make contact with select outlets, sell them on including
your product or service in their production schedule, creating the
content and planning to collect and use the coverage for future
promotional initiatives.