The Internet Based Social Media such as
Facebook, Twitter, Linkedin and others have revolutionized how business
canved market, promote and sell their products and services and gather
immediate and ongoing feedback from their customers. To add to the
value of the social media, for the most part it is FREE.
Anyone who has a comuter and access to the
Internet can establish a presence on Internet Social Media by setting up
an account, creating a userbame and password.
The key to effectively leveraging the power
of social media is making sure that the content included on the social
media site is well conceived based on valid and reliable market
research, a clear understanding of the consuer base you wish to attract
to your site and the selection of site content that will motivate the
visitor to buy your product or service.
There is a potential for a social media site
to be overrun by too many "Friends" who are not potential consumers and
who contribute information to your site that is either inconsistent with
your business plan or may distract visitors from the achievemebnt of
your business goals.
The Vernon Advocate will assist clients in
determining which Social Media could best be leveraged to promote the
product or service and assist the client in opening an account, setting
up a username and password, making decisions about content and how best
to collect information about potential consumers who visit the site.