In today's technology based society almost
everone has an e-mail address. Unlike the traditional telephone
which could only be answered when you were at the office near the phone,
most people are either in the possession of a handheld electronic device
that supports the sending and receiving of e-mail or have a computer or
ipad close at hand making the potential for communication almost
instantaneous.
Because of the low cost and the high
capacity to get broad consumer exposure e-mail marketing has become a
powerful tool for many companies. The ability to capitalize on
this powerful resource is dependent on a number of factors including
those listed below:
-
The ability to collect the e-mail
addresses of potential consumers
-
The organization of the e-mail addresses
into groups representing products or services that they would be
most interested in purchasing
-
The developmen of brief, interesting,
hard hitting and motivational e-mail content that will cause the
consumer to take action to learn more about the product or service
or purchase the product
-
Be set up to include the ability fot he
e-mail target to communicate back to the business to obtain
additional information or to make a buying decision.
There are a number of e-mail marketing
services available to businesses such as
Constant Contact. The Vernon Advocate will assist
clients in identifying, evaluating the cost benefits and value of a
e-mail marketing service or assist the client in the design and
development of an inhouse e-mail maketing program.
