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Guide to getting and playing better gigs


   

Book It 2

     
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If the place you're playing isn't a business that makes money by booking bands and charging at the door, anything goes. Generally, people who have never heard of you, music critics, label reps, etc; are not going to go to the YMCA, someone's house, or a church to see your gig. This crowd will consist entirely of fans, although, if other bands are playing, there may still be people there who haven't heard of you. These people are more likely to get caught up in the frenzy of your die-hard fans and become fans themselves. Feel free to behave as if you're among friends, because, essentially, you are.

These places always have rules. If there are parts of your performance that are kind of borderline, like spitting on people, taking off your clothes, or insulting the audience, ask in advance if they would allow it. If you don't ask and do it anyway, you might not be allowed to play there again. If you don't want to ask, then just play your music and be done with it. If their rules stipulate that you aren't allowed to do something that you really want to do, or if you ask if you can do something and are told it's not allowed, and you do it anyway, you won't be allowed to play there again.

If you're playing at a venue that earns most of its money selling something else and books bands to play there to bring people in that will purchase stuff, you can also expect that the majority of the crowd will be your die-hard fans. You will make little to no money at these gigs. The business owners booked you for the sole purpose of getting people to come to their business and spend money. They're hoping your die-hard fans will come to see the show, then stick around and buy their stuff. You're a marketing tool for them. It's possible to build your fan base, but you'll most likely gain mildly interested folks, not folk who'll be supportive and love you forever.

These places usually refer to their rules as "suggestions." They usually want to listen to the CD before agreeing to book you. You'll most likely be set up to perform in a relatively small area, and there'll be no room for a mosh pit. They will not like it if you appear to not care about their equipment, shelves, and merchandise by bumping into or knocking stuff over with your amps or standing or jumping on their stuff. Most of your fans will not be interested in attending these types of gigs. And, unless they're already familiar with you, critics, label reps, and the media will stay away.

You can usually sense a camaraderie or familiarity with the audience when playing smaller venues. These places are usually locally owned and run. Most of the employees are related to (or friends of) the owners, and the person who handles booking usually owns or manages the place. Small venues will usually book you without hearing your music and aren't concerned about how large a crowd you will draw. They'll probably charge you a fee to play there, which will usually come out of the door money. If they don't collect enough money at the door to cover your fee, they may not require you to make up the difference, but you won't make any money, and they'll probably think twice about booking you again. They divide any profit from the door equally among all the bands who played that night. It doesn't matter whether one of the bands didn't have a single fan in the audience.

When you play a small venue, you can pretty much do whatever you want. If you step over their boundaries (the most frequent complaint I've heard is allowing too many people on the stage), they won't penalize you, but they will express their disapproval and give you a second chance. I haven't witnessed a band overstepping their bounds after getting a warning and a second chance, but I would guess that the venue wouldn't book them again, as they would perceive such actions as a blatant show of disrespect for the venue and its owners.

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