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References and Resources


Internet Sites

Books

  • Farese, Lois with Kimbrell, Grady and Woloszyk, Carl. Marketing Essentials. Glencoe/McGraw-Hill Educational Division, 1991.
  • Mason, Ralph and Rath, Patricia Mink and Husted, Stewart. Marketing Practices and Principles Fourth edition. Gregg Division of McGraw-Hill Book Company, 1986.
  • Palmer, Dean and Stull, William. Principles of Marketing second edition. South-western Publishing, 1991.