 Sacha A.
Howells CheckOut.com Los Angeles,
CA
Then again, Sony knew
it would lose money on every PlayStation2 it sold, and then make it
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Sony's looking forward to those hundreds of games too, and hoping
that consumers keep on buying. Costs incurred in PlayStation2 production
meant that the company posted a loss of 68.5 billion yen ($627,518,910)
in the first half of the fiscal year, compared to a 64.9 billion
yen profit ($594,906,248) in the same period last year. Along with
a 57% drop in second-quarter earnings, Sony suddenly looks a little
more fallible.
Then again, Sony knew it would lose money on every PlayStation2
it sold, and then make it back on the software. In Japan, Sony has
spent that fiscal half-year selling 1.4 million PS2s, and now they
can sit back and rake in the dough as owners buy games for the next
five years -- until the PS3, already announced by Sony Computer
Entertainment President Ken Kutaragi.
In the end, Sony's success, which once seemed a foregone
conclusion, is still pretty much a foregone conclusion. But a
few surprising missteps mean that there may just be room for some
other players at the top of the heap. The time is right for the
Dreamcast to fill the gap left by the PS2's high demand and low
supply; but are they smart enough to take advantage of it?
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