 Sacha A.
Howells CheckOut.com Los Angeles,
CA
Sony actually seems
to be avoiding hype |
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But will consumers be turned off by the PS2 bait-and-switch? Only
the most paranoid gamers honestly think that Sony orchestrated the
production delay -- it makes no sense to deny systems to people
who've already paid up. As for pulling the stunt to generate hype,
Sony actually seems to be avoiding hype. Television ads were
conspicuously absent from the airwaves; while a few software
companies broadcast ads for specific games, the PS2 itself made no
impression at all compared to Sega's media blitzkrieg last year.
But the shortage did make the PS2 a hot commodity. E-commerce
sites like Toys
'R' Us.com played their own manipulation game, turning the losses
they faced from not having enough units to meet demand into profits,
only selling the unit in a $499 package that included three games
and two DVDs. A recent eBay
search for "PlayStation2" turned up almost 1400 entries, from
memory cards to sealed, in-box units. The systems are selling anywhere
from $100 to $250 over the sticker price, more when games or peripherals
are included. Somebody is even auctioning the URL of a site still
guaranteeing PS2s for $299 by Christmas, just $10 for the info.
But while some are asking $1000 or more for a PS2 -- one joker had
a reserve price of $2500 -- the true gougers aren't getting any
takers. Yet.
It's the Games, Stupid On the software side, there was
more good and bad news. A year ago, Sony boasted that it would have
more than 80 titles ready for launch, which even at the time was an
obvious (and inexplicable) lie. But the system still kicked off with
an awesome 26 titles, the biggest launch lineup ever, seven more
than the record set last year by Sega. So far, fan reaction has been
mixed. Rushed action-RPG Orphen and the fireworks puzzle game
Fantavision are hardly must-have titles, but games like
Madden Football 2001 and the surprise snowboarding hit
SSX mean that there are a few gems in the mix. Besides, with
50 more games expected by Christmas and -- according to Sony --
hundreds in development, PlayStation2 owners have a lot to look
forward to.
Next page: Can Sega fill the gap? Mmm, probably
not.
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