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Saturday, 31 July 2010
Varvatos 10 and Wants to Party
According to WWD.com (Women's Wear Daily), "This fall, designer John Varvatos will celebrate 10 years in business with an ad campaign, commemorative eyewear and fragrance, and a bash in the Bowery." I'm not sure why we or WWD are running this story.

Posted by ct3/opticalceu at 7:51 AM EDT
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Maybach Will Launch New Line

Come this October, Maybach's new branded line will include 10 types of glasses and eight sunglasses, which the Germany manufacturer Ivko will create.


Posted by ct3/opticalceu at 6:22 AM EDT
Updated: Saturday, 31 July 2010 6:23 AM EDT
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Armani Leaps Ahead Two Decades
Topic: Eyewear
Armani designers are saying move over Mad Men and 60s chic. The 80s and 90s are now the retro eras (I feel old now) and the inspiration for the fall 2010 Safalio's Giorgio Armani line.

Posted by ct3/opticalceu at 6:08 AM EDT
Updated: Saturday, 31 July 2010 7:57 AM EDT
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Wednesday, 28 July 2010
Golfer Norman Creates New Line
Pro golfer Greg Norman is teaming up with Aspex Eyewear to create a line of eyewear, according to a story posted yesterday by Vision Monday.

Posted by ct3/opticalceu at 12:45 PM EDT
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Ford's Eyewear Campaign Takes a Page from Alfred Hitchcock
Topic: Eyewear

"Alfred Hitchcock styling looms large over Tom Ford's debut film A Single Man (starring Colin Firth and Julianne Moore). The designer-come-filmmaker has used a similar tone in his latest eyewear campaign too." That's the word from Mivision.com.


Posted by ct3/opticalceu at 12:26 PM EDT
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Tuesday, 27 July 2010
Electric Launches Sunglass Line
Topic: Sunglasses
Electric Visual has launched a women's collection of sunglasses, consisting of nine frames. To see pictures, click here.

Posted by ct3/opticalceu at 9:18 PM EDT
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Pixel and Aspex Hook Up for Electronic Eyewear
Topic: Eyewear
Vision Monday reported recently that "PixelOptics has finalized a licensing agreement with Aspex Eyewear under which Aspex is granted exclusive rights for 10 years to manufacture, market and sell PixelOptics’ emPower! electronic eyewear in North America. Aspex will have the responsibility of manufacturing, distributing and selling the frames, which are capable of housing Pixel’s electronic focusing eyeglass lenses."

Posted by ct3/opticalceu at 7:21 AM EDT
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Rodenstock Offers New Dunhills
Topic: Eyewear
According to Opticianonline, Rodenstock is expanding its luxury lines with "the launch last week of its Dunhill collection, the manufacturer's first since being awarded the brand licence."

Posted by ct3/opticalceu at 7:18 AM EDT
Updated: Tuesday, 27 July 2010 7:55 AM EDT
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Armani Launches New Line
Topic: Eyewear

Eyesmart.com reports that Armani is launching a new line called "Frames of LIfe."

"A new edition of the classic, round optical frames that are strongly inspired by the '20s. Temples are characterised by a light tubular plastic decorative trim and a piston hinge. They are available in shades of black/ruthenium, glossy brown/brown and Havana/matt silver."


Posted by ct3/opticalceu at 7:11 AM EDT
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Marcolin and Diesel Hook Up
Topic: Eyewear
The Moodie Report reported that with a five-year agreement with the Diesel Group, Marcolin Group will be producing and distributing the line of  Diesel sunglasses and ophthalmic frames. The companies should finalize the deal in the autumn.

Posted by ct3/opticalceu at 6:57 AM EDT
Updated: Tuesday, 27 July 2010 7:02 AM EDT
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New Line of Safety Eyewear
Topic: Protective Eyewear
NewEquipment.com reported that "Kimberly-Clark Professional’s Jackson Safety brand is introducing two new additions to its trusted Smith & Wesson line of protective eyewear – the 44 Magnum® and the Aviator."

Posted by ct3/opticalceu at 6:54 AM EDT
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