"-Superfocus LLC, formerly known as Zoom Focus Eyewear LLC, announced today the new brand campaign for Superfocus, the award winning adjustable focus eyeglasses formerly known as TruFocals," according to the company's release.
The WallStreetJournal reports that "Luxottica Group SpA ...[will] make eyewear for Coach Inc. (COH) and that the deal should produce sales of more than $100 million a year for the U.S. brand." Coach-labeled eyewear will be sold at Coach stores, department stores, travel retail outlets, independent stores, and Luxottica's retail chains.
In another deal, HMX Group signed "a worldwide licensing agreement with Signature Eyewear for its Hickey Freeman, Bobby Jones and Monarchy brands. Signature currently holds the license for Hart Shaffner Marx eyewear," according to WWD.
In a few weeks, Maybach Eyewear will launch with eight models of sunglasses in up to nine colors and 10 spectacle frames in up to six colours. The choice will include lightweight, rimless models, metal-rim frames and natural horn-rim frames.
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