HOW TO CUT COSTS

This is the most important cost-cutting tip. Planning ahead saves on expensive last minute charges.

Have all your pre-show mailing printed at the same time. Take only enough literature to distribute to highly qualified leads. Offer to send prospects literature as this will show you how serious they are about your products/services as they will be giving their contact details.

Consider the best type of display stand for your needs. Look into one that:-

· compacts down to save on storage

· is lightweight to save on shipping

· is portable to transport by car, courier or as airline baggage

· is quick and easy to assemble and set up

· will adapt easily to different spaces

Design and produce your graphics ahead of time to avoid overtime or rush charges. This will also give time to proof read your copy and avoid last minute changes.

Exhibitions are very expensive places to buy those forgotten items so make up a box and include a stapler, tape, Velcro, scissors, Swiss army knife, a small tool kit, pens, paper, extension power leads and extra light bulbs. Remember to restock after each show.

When buying your display find out how you can ship it. Lightweight, durable systems can save a lot of money. Consolidate items into one tub. Don't scrimp on shipping containers - it's a false economy.

Book early and ask hotels for special corporate rates. Check on car parking charges - pre-purchasing can reduce charges. Book flights well in advance. Use airport shuttles instead of taxis. Car share. Consider Saturday night stay-over as this can reduce your airfare.

By pre-ordering show services this can reduce charges by up to 30% for electrical, phones, cleaning and data services.

Use your own personnel to set up the display. Train staff before going to the exhibition not only on how to put it up but also how to dismantle it and store away.