Your graphics should:-
· Create interest
· Focus attention
Tell visitors about your products or services.
Project the right image
Use a designer who understands your products/services. Understand what image you want to project:-
The typeface, artwork, colour, etc. will be dictated by your company's image.
Design for the audience
Design for your target audience. Focus on customer benefits and show how your company differs from the competition. Design to stimulate imagination beyond the conventional. Convey technical information using good design principles and carefully planned graphics.
Use different types of graphics
There is a vast range of graphic solutions and materials to convey your message:-
· Front and back lit
· Mural banners
· Floor graphics
· Detachable signage, etc.
Have an integrated approach
Plan to use your graphics on your literature for a themed, integrated use. Use colour rather than black and white.
Use photographs instead of illustrations or other artwork
Photographs attract the eye first, are more believable and better remembered. When using illustrations and other line art they should be rendered in an easy to understand style. Tell a story with your pictorial element.
Pull in your audience with graphics coupled with other effects:-
· Movement attracts attention
· Plasma screens
· LED message signs
· 3D imaging
Use simple language. Keep sentences short as too much text will not be read. Proof read carefully. Asking an impartial third party to check is a good way of catching errors.