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 Introduction      Company Mission      Operations      Impacts of IT      SWOT      Alternatives

 

Company’s Mission…

Fairprice has grown to become the leading supermarket retailer in Singapore and has a retail network of more than 100 stores islandwide.  The mission of Fairprice is to be the best place to shop by providing customers with value for money, fresh and good quality products and efficient, friendly service in a pleasant shopping environment.

 FairPrice also aims to be the best place to work by giving its staff opportunities and resources to develop their careers with the Co-operatives and rewarding them fairly for their contributions.

 For many years, they have lived their motto, “We serve, We care, We share”.  In the many community service projects that they undertake, they hope to help the needy and underprivileged as best as they can.