24 CALORIE MATE
Topic: Miscellaneous
For several years I have ignored the hype and barrage of commercials FOX runs for 24, remembering Kiefer Sutherland as no more than the punky teenage vampire gang leader in The Lost Boys, and son of Donald, the elderly vampire slayer mentor from the Buffy movie.

But then the more contemporary, non-vampirical, potential awesomeness of Kiefer was communicated to me last July (spent in Yokohama), via a Calorie Mate commercial in which Jack Bauer crushes through a subway car full of school girls. That was my first exposure to his shouting (which I now look forward to seeing in each episode), made all the more sweeter by being directed at seemingly innocent high school girls.

I should metion that Calorie Mate is a nutrient-rich blocky biscuit thing, whose purpose is analagous to that of the PowerBar. They also make a gel (as in the embedded commercial) and flavored drinks. Details of their products can be found here: Calorie Mate.

The 24 campaign has an exciting site, as well: CMT24