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TAKOTRON NEWS
Tuesday, 24 January 2006
Giving in to the iD: NIKE DUNKS
Topic: Miscellaneous
*This post is a tribute to Joe, who is king of the BAPESTA.*

I try to make the most of the wearable goods I purchase, using them well past their point of aesthetic and functional failure. So this winter, after once again patching up the pockets of my army coat from 9th grade, I gave in to the pressure of my girlfriend, mom, and secret inner feelings, and bought a nice warm parka that, according to Kei, will make people hesitant to "mess with me."

I recently noticed my sneakers deteriorating and decided to scout out a replacement that suited my style, palette, and active lifestyle. What it came to was Nike's iD website, which allows you to design your own pair of DUNKS. And that's just what I did.

So yesterday I received an anonymous box from a man in Vietnam. Inside was an intricate sliding velvet-lined Nike box with a velvet bag, and inside my customized creation. Good job Mr. Nguyen and co.! It's interesting that Nike allows this direct connection between consumer and producer--no official warehouse, distributer, processing office, etc. But a great smell.

Posted by thenovakids at 9:38 PM CST
Updated: Tuesday, 30 May 2006 12:05 AM CDT
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