Tuesday, 17 August 2010

Don't Forget Your Reading Glasses, Will Robinson
Topic: Optical--Sort Of
"NASA is evaluating a new type of adjustable eyeglass lens called TruFocals for use during training and on missions. For the past six months NASA has been taking TruFocals (made by Van Nuys, Calif.–based Zoom Focus Eyewear, LLC) through a detailed certification process to ensure they are not only a better option than other types of eyeglasses," according to ScientificAmerica.com. The article discusses the Lost in Space sensations presbyops feel at zero gravity with traditional eyewear.

Posted by ct3/opticalceu at 6:25 AM EDT
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Novartis and Alcon to Tie the Knot
Topic: Optical--Sort Of
The EU approves. The FTC approves. Shareholders approve. Everybody approves. So it looks as if Swiss drugmaker Novartis AG (NOVN.VX) and Alcon (ACL.N) will wed (buyout by Novartis). Before it gets the blessing of the Federal Trade Commission (FTC), however, Novartis must shed some weight, by selling an injectable eye-care drug used in cataract surgery to Bausch & Lomb.

Posted by ct3/opticalceu at 6:20 AM EDT
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Wednesday, 11 August 2010

Tyranny of CLs and Spectacles (For a Laugh)
Topic: Optical--Sort Of

Posted by ct3/opticalceu at 2:04 PM EDT
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Monday, 9 August 2010

Need a Video to Explain Vision
Topic: Optical--Sort Of
There are times when you just need a video about the eye or sight -- whether to show a patient or for a presentation. Here are some great videos.

Posted by ct3/opticalceu at 7:57 AM EDT
Updated: Tuesday, 10 August 2010 7:23 AM EDT
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Sunday, 8 August 2010

Eyesight or Timing?
Topic: Optical--Sort Of

Did this "right" whale attacked the boat as if it were some type of Moby Dick wannabe? Or was it, as the Guardian author suggest a simple case of not being able to see: "Unlike toothed whales, such as sperm whales or orca, these baleen whales do not have highly developed sonar, and their eyesight is poor." Maybe it should see its oceanic optician.

Posted by ct3/opticalceu at 1:17 AM EDT
Updated: Sunday, 8 August 2010 1:19 AM EDT
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Friday, 6 August 2010

Livestrong Gets $5 Million from Oakley to Fight Cancer
Topic: Optical--Sort Of
Being new to blogging about optics, we missed a story several weeks ago. Apparently Oakley raised more than $5 million for Lance Armstrong's non-profit, cancer-fighting Livestrong. Oakley donates $20 to Livestrong with the sale of prescription frames or sunglasses from its Oakley Livestrong line.

Posted by ct3/opticalceu at 4:37 AM EDT
Updated: Friday, 6 August 2010 4:52 AM EDT
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Thursday, 5 August 2010

OAA Helps to Postpone ID-Theft Regs
Topic: Optical--Sort Of

At the request of members of Congress, the Federal Trade Commission (FTC) is delaying enforcement of the "Red Flags" Rule until December 31, 2010, for FTC regulated financial institutions/creditors, which includes companies that issue health insurance (even vision care insurance). The rule therefore could affect opticians. OAA is working to have opticians exempted from this rule as long as they employ fewer than 20 employees. This delay represents the second time the optical community has successfully postponed the enforcement of this rule.

The rule, stemming from the Fair and Accurate Credit Transactions Act, is aimed at developing regulations to address the risk of identity theft. The resulting rule requires all such entities that have "covered accounts" to develop and implement written identity theft prevention programs, also known as red flag programs.

Posted by ct3/opticalceu at 9:13 PM EDT
Updated: Friday, 6 August 2010 4:42 AM EDT
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Biking for Vision Care
Topic: Optical--Sort Of

Recently OptometryToday.com pictured Actress Camilla Power wearing a t-shirt promoting the Fight for Sight Eye Cycle. The shirt, which has an image of a healthy retina, "celebrates" Eye Cycle team, actor Lloyd Hutchison, jewellery designer Alex Monroe, and scientist John Greenwood. The three have "completed a gruelling Land’s End to John O’Groats cycle ride in aid of the eye research charity. Professor Greenwood is a researcher at UCL Institute of Ophthalmology. All proceeds from the sale of the t-shirt will benefit fundraising for Fight for Sight." The t-shirt retails for about 10 pounds sterling or about $16 U.S.

Last year, FS gave more than $20 million in grants to some 3000 researchers.

Posted by ct3/opticalceu at 7:03 AM EDT
Updated: Thursday, 5 August 2010 7:14 AM EDT
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Where's My GPS? Oh, Yeah, I'm Wearing Them
Topic: Optical--Sort Of
Techland.com reports: "The Nakajima Laboratory at the University of Electro-Communications in Japan has developed a prototype pair of GPS-enabled glasses that use LED lights built into the frame to keep you moving in the right direction." Read more: http://techland.com/2010/08/03/wherein-japan-stuffs-a-gps-system-into-a-pair-of-eyeglasses/#ixzz0vjA0e2aM

Posted by ct3/opticalceu at 6:49 AM EDT
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Thursday, 29 July 2010

For Optical History Buffs
Topic: Optical--Sort Of
The Optical Heritage Museum has created a PDF file of the 1913 Optical Society of America's Standards on Spectacles and Eyesglasses.You can read it online or download it to your computer. You read the file using Adobe Acrobat Reader, which usually comes installed on most computers. The reader is available free-of-charge.

Posted by ct3/opticalceu at 7:49 PM EDT
Updated: Friday, 30 July 2010 8:31 AM EDT
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Tuesday, 27 July 2010

What You See (or Hear) Is What You Get--Maybe
Topic: Optical--Sort Of

The Journal of Consumer Research has discovered the smaller the logo, the higher the retail price. "Only 28 percent of the sunglasses that cost $600 or more had a visible logo as opposed to 87 percent of the sunglasses that cost $100 to $200," according to a story from Bnet.com. The conclusion: The not-rich buy status, the rich buy quality.

In another JCR study, researchers found out that Consumers remember the sounds of numbers in prices and associate certain sounds with value. The researchers studied the ability of number-sounds to convey meaning and influence price perceptions.

Posted by ct3/opticalceu at 9:46 PM EDT
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Sunday, 25 July 2010

We're Back
Topic: Optical--Sort Of
We have returned after a week along a place in Maine called Toddy Pond, a nine-mile long, one-mile wide pond between the towns of Ellsworth and Blue Hill. Daytime temperatures around 80, nighttime 65. Sunshine, mostly. Hiking, kayaking, sitting in the sun, eating lobster, seeing lighthouses. Now optical news.

Posted by ct3/opticalceu at 5:02 PM EDT
Updated: Sunday, 25 July 2010 7:36 PM EDT
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Saturday, 17 July 2010

Now It's Off on Vacation
Topic: Optical--Sort Of
Yesterday, we said we would be absent for a while, taking a break. Alas we waited a day. Now our break begins. See you soon. Check with us in about eight days.

Posted by ct3/opticalceu at 5:28 AM EDT
Updated: Saturday, 17 July 2010 5:28 AM EDT
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Friday, 16 July 2010

Taking a Break
Topic: Optical--Sort Of
We recently launched Optical News from OpticalCEUs, and we already need a break. It's also July. Summertime. Playtime. We'll be back soon.

Posted by ct3/opticalceu at 7:35 AM EDT
Updated: Friday, 16 July 2010 8:30 AM EDT
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Monday, 12 July 2010

Under the Category: No Good Deed Goes Unpunished
Topic: Optical--Sort Of
Optician Thomas Paine of Great Yarmouth was doing good. He was "preparing to donate his organs when he died suddenly." That's the way it was reported in Advertiser24. It didn't happen quite that way as the website explains more clearly.

Posted by ct3/opticalceu at 6:50 AM EDT
Updated: Monday, 12 July 2010 8:39 AM EDT
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