Digital marketing is more important now than ever yet only in the last few years are some of the most crucial best practices coming into focus. A good digital marketing campaign is no longer about trial and error: You can achieve repeatable success by knowing your customers, using data, and continuously optimizing.
The big risk is this: Even a campaign well-architected in virtually every way can still fail. How? Every aspect of a digital marketing campaign works together, creating a seamless experience that lets prospects effectively sell themselves on your solutions. If one part of your strategy is missing, the rest wont produce results.
In B2B digital marketing, more professionals are falling into this trap in a very specific way: Believing the hype that search engine optimization (SEO) is dead and leaving it out of their plans.
Why Are So Many Marketing Pros So Wrong About SEO?
SEO has been a part of digital marketing since the beginning. Rudimentary SEO tools and tactics were in place almost as soon as Google started handling millions of queries yearly in 2000. Over time, the specifics have changed, but much of the effort is still focused on visibility in Google.
With Googles growth into an indispensable part of billions of lives, anxiety has grown. There are plenty of self-proclaimed experts, half-baked conspiracy theories, and plain wrong-headed ideas out there and, unfortunately, they influence digital marketing strategy every day.
The biggest myth is this: Google doesnt want SEO to succeed and that means SEO is dead.
Whats the truth? Google wants its search results to reflect the best content on the Web for a given search query. It doesnt want poor quality sites to reach the first page, no matter what methods are used. But that doesnt mean SEO is discouraged! And it sure doesnt mean its dead!
So Whats the Real Truth About SEO and Digital Marketing in 2016?
The changes Google has made to its technology over time all have one goal: Making search results better. However, there are just as many ranking factors Web designers have influence over more than ever. Google knows that rewarding sites that tweak these factors in the right ways improves user experience.
Second is this: Even with Googles power, no change it can make would kill SEO. Doing so is not only impossible, but would remove a tremendous source of influence over Web-based brands. As much as SEO has changed, much of it remains the same at heart. Unless Google transforms into something unrecognizable, so it will remain.
Its more difficult today to develop a successful SEO approach. But SEO is still a defining factor in where you fall on search engines results pages and search queries are still the richest source of targeted, low-cost, organic traffic that any business with a major online component can hope for.
In Todays Cutthroat B2B Markets, You Cant Go Without SEO
B2B industries that used to be dominated by just a few players are becoming more diverse and competitive. Your rivals are out there, looking for ways to expand digital marketing as part of their prospecting and relationship management mix. Give up on SEO and they could build online momentum you cant beat.
SEO provides you with crucial traffic you can use to develop insights on how the other aspects of your strategy are working. Without it, prospects are more likely to see and engage with your competitors first. Plus, you wont have the raw data you need to hone your site into a true conversion machine.
The verdict is in: In 2016, SEO is indispensable.
http://www.examiner.com/article/in-2016-seo-is-indispensable
http://bc1.design/in-2016-seo-is-indispensable/
Web Marketing Is Just Great When You Use This Advice
The Internet is constantly changing, which means you should constantly change the ways you use it to market your products. To do that, you should be sure to keep track of new marketing tips and tricks. Here are some great pieces of advice that will help give your old Web marketing techniques a boost.
If you are on an online social networking service, do not forget to create a fan page. Creating this page will help to show exactly who is satisfied with your product and the customers that you want to target to keep long-term. Also, you should use this page as a platform to communicate the launch of new ideas and products.
When focusing on web marketing, it is important to remember to engage the customer. A two way dialogue can be key to increasing support for your product. Customers want their voices to be heard, and responding to complaints and feedback is an easy way to increase brand loyalty.
If you are going to market your website, have a clear goal in mind. Know what your website will offer, who you should be targeting and what you hope to achieve in the marketing. Each marketing push should have a clear goal in mind such as driving a specific type of traffic or increasing a certain aspect of your business.
Incorporate a website banner which contains your mission statement or slogan, or possibly both. This adds an official feel to your website, and lets your customers know what your purpose is. If you wish to highlight your product or services, this is a smart idea.
If you need to improve your sales, which you most definitely do. If google search terms ranking you have not been marketing on the internet, it is time you learn the tricks of the trade. Use the information from this article wisely and see the cash flow that you have been dreaming about!
