| Wednesday
Just like Tuesday, Wednesday is really the tale of two different
seasons
in one. ABC and NBC started the season off very strongly, but then Fox
came up the middle and CBS found a solid line-up that drew okay
numbers,
if lacking in key demos.
The only two line-ups that were static pretty much all season were
those
of NBC and the UPN, not
that they were particularly strong. NBC got the night off to a wobbly
start
with "Ed" (54), while lead-out "The West Wing" lost about 30% of its
viewers
(rather drastically), finishing the season in 26th. What other series
(other
than second year series) have had series highs and series lows all fall
within two consecutive seasons? "Law & Order" capped off the night
for NBC at a-still-solid 10th, though it lost viewers and ranking for
the
first time in several seasons. "Dateline NBC" finished up the season at
8pm in a weak 80th.
The UPN, meanwhile, suffered from the law of diminishing returns. The
ump-teenth
"Star Trek" update "Enterprise" got a huge start last season, but
promptly
lost a third of those viewers, finishing the season in 142nd and behind
the UPN's much lower budget hits "Girlfriends" (140) and "One On One"
(141).
At 9pm, "The Twilight Zone" lost viewers all season, finishing up in
160th
and more than earning a pink slip.
Going to the network with the 3rd fewest amount of changes, the WB,
things
were neither here nor there. "Dawsons Creek" (146) saw erosion all
season,
while "Birds of Prey" (143) started so strong and fizzled so fast that
it was gone by January. "Angel" picked up the slack in the slot for the
rest of the season, ranking a solid 150th and usually outdrew its
"Creek"
lead-in.
Over on CBS, it just couldn't decide what it wanted to be. Maybe a mix
of newsmag, ("60 Minutes II"- 46), reality ("The Amazing Race"- 76) and
drama ("Presidio Med"- 103). Nope, that didn't work. So the net moved
in
"Star Search" (41) at 8pm to solid numbers, bumped "Minutes" to 9pm and
aired "48 Hours Investigates" at 10pm, where it finished is 81st,
though
its Friday numbers are factored into that. "The Amazing Race 4,"
despite
being the best reality show going, got bumped right into the summer.
Then there was Fox. It started off with "Bernie Mack" (57 ) and "Cedric
The Entertainer" (94), but they got creamed by the comedy competition
over
on ABC, while "Fastlane" (119) was a dud at 9pm
But
then "Idol"
(6) blew into town and set up a whole new Wednesday order, something
that
was only complimented by "Wanda At Large," which wound up in 33rd,
making
Fox's most promising new comedy.
Left in the mix was ABC, but that's not to say the the net didn't have
various successes. "My Wife &
Kids" (39) and the surprise hit "The George Lopez Show" (55) were
separated
by only a million viewers and for a time both ranked in the top 35.
"The
Bachelor II" (16) and "The Bachelorette" (13) blew away the competition
at 9pm, while "Celebrity Mole: Hawaii" (42) was a surprise hit at 10pm,
and the same held true for "Extreme Makeover" (45) But for every
hit..... "The Bachelor III" (34) proved that reality is losing steam
(in
some cases), "All American Girl" (129) was the worst of the worst, and
"MDs" (116) was an epic dud at 10pm. One thing is clear: ABC needs a
focus
on Wednesdays. There's a solid 8-9pm building block, now get the rest
of
the house in order.
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