My customers are all people who are into luxury. 6 months ago I didnt know anything about expensive brands, luxury accessaries and clothing ,etc. In these 6 months, I've got to know what's going on and what's the main reason why some people are so into these things.
I see ladies having luise vieutton bags that range from $2000 to $30000 or more in their hands. And then my co-workers look at them and approach them, cause they think they are going to have a huge sale. It's funny how sometimes they try everything on, but dont buy shit, unless if the brand name is cleary displayed on the clothing or the bag, so that everyone can see!
I've asked a lot of people, what the purpose of this might be. My manager once said, some people would like to show their social class, and they want to show that they can actually afford this $5000 bag. And that's pretty much the reason why they do it. Looking deeper into this:Whatever kind of luxury it is, these people want to SHOW to others that they can have it. Does "showing off" bring power or security? Does displaying these items to everyone, make them a better or more powerfull than others? Does the amount of money you have, declare your social class? Is it the only element in identifying who you are and what you deserve in our society?
Some people should have actually believed in this theory, since the luxury business these day is making more money than ever.
Now,I dont want to mix these people with some people who believe in quality and uniquness.These people only buy things for themselves and their own personal use not others! I dont get purpose of buying things, where the NAME, identifies the PRICE, not the quality or uniqueness! its disturbing.
You see all kinds of different people, with all kinds of age range, wearing, carrying, driving, etc luxury things. If "showing off" is the only reason why they do it, dont you think our society is turning into something very superficial, disturbing and scary?
Can you think of any other reason, why so many people believe in luxury and support this business so much? (Quality can not be a reason. quality of a luxury item might be good, but wont be anywhere even close worth the price you pay for)
I'll post this on CV to see how many different opinions I get.