In class you learned about this step and its purpose in the whole "selling" process. Using this information as your basis, gather as much information as you can find from the sites listed on the References and Resources page . While all the sites have good information, I especially recommend Marketing Magic, Sales Vault, All Business, Office of Women's Business Ownership, Just Sell, Sales Links, and Eric Crawford.
Divide up the sites among your group's members. Look for information about identifying customers needs, tips and techniques to use in finding out the needs, etc. If you have any questions as you search, please ask me!