|
Why
Does
My
Business
Need
a
Web
Site?
"Everyone
says
I
need
to
be
on
the
internet.
What
will
it
do
for
me
and
where
do
I
start?"...
...This
is
a
familiar
feeling
for
many
business
owners.
Following
is
some
information
to
help
you.
The
Medium
of
Choice
The
internet
is
now
solidly
established
as
one
of
the
most
important
forms
of
media
available
to
business.
In
fact,
it
is
quickly
becoming
the
cornerstone
for
any
successful
marketing
campaign.
Make
Contact
With
Your
Customers
Websites
provide
a
contact
point
between
your
customers
and
you
24
hours
a
day,
7
days
a
week.
If
you
invest
money
in
other
advertising
such
as
newspaper
or
television
ads,
your
website
provides
an
important
link
for
potential
customers
to
find
out
the
information
they
need
to
begin
a
business
relationship
with
you.
Print,
TV
and
radio
ads
are
costly
and
limited
in
terms
of
time
and
ad
space.
By
including
your
website
address,
customers
can
then
browse
your
site
to
find
out
as
much
information
as
you
have
available.
In
a
global
economy,
it
is
very
easy
for
your
customers
to
shop
around
to
many
different
vendors
for
products
and
services.
Whether
or
not
you
have
a
web
presence,
you
can
bet
that
your
competitors
do.
I
Operate
a
Local
Business
-
Should
I
Have
a
Website?
Whether
your
customers
are
global
or
local,
a
website
can
provide
you
with
many
benefits.
The
majority
of
Canadians
have
internet
access
at
work,
home
or
school.
The
internet
provides
a
faster,
easier
way
for
your
customers
to
contact
you
than
in
person,
via
phone,
or
through
the
mail.
At
any
time
of
day
customers
can
view
your
online
information,
send
messages
to
you
via
email,
or
place
orders
online.
Your
website
can
be
targeted
to
the
local
market
in
terms
of
content
and
search
engine
placement.
Increase
Your
Sales
Your
sales
will
increase
by
the
added
volume
of
customer
contact
alone.
If
you
add
functionality
such
as
online
ordering
or
shopping,
your
sales
will
increase
even
more.
Targeted
Audience
The
internet
can
advertise
to
your
targeted
demographic
like
no
other
medium.
Your
website
is
viewed
by
a
highly
targeted
audience.
Search
engines
direct
traffic
to
you
based
on
the
content
on
your
website
(your
products
and
services).
Additionally,
you
can
invest
in
specifically
targeted
online
banner
advertisements
to
increase
the
exposure
of
your
website.
Track
Your
Customer
Trends
You
can
track
customer
trends
such
as
which
pages
they
view
most
on
your
website,
what
they
are
searching
for
when
they
find
your
site,
which
search
engines
are
referring
them
to
your
site,
how
many
visitors
are
viewing
your
site
and
much
more.
Content
and
site
layout
can
be
adjusted
quickly
and
cost
effectively
to
get
your
customer
trends
matching
more
closely
to
your
marketing
goals.
Maintain
Customer
Communication
With
email-based
newsletters,
articles
and
flyers,
you
can
keep
in
closer
contact
with
your
existing
customers.
The
Cost
Effective
Solution
With
internet
based
publishing,
you
pay
for
design
and
maintenance
only.
You
do
not
pay
for
how
many
customers
get
your
message.
There
is
no
minimum
run
of
ads
or
printed
flyers.
When
you
want
to
add,
update
or
remove
information,
it
can
be
done
quickly
and
with
little
effect
on
your
check
book. |
