What We Do






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D I G I T A L M A R K E T I N G / Digital Marketing involves the delivery of integrated marketing campaigns, the strengthening of a brand through multiple digital channels, and ensuring a unified user experience across all customer touch points. ORRNOT analyzes a company's branding and marketing needs from internal, partner, and customer perspectives, in order to identify innovative ways to differentiate a brand and build customer loyalty. By applying our technical knowledge, analytics expertise, and in-depth online branding experience, ORRNOT is able to deliver integrated, strategic campaigns and relationship-based, one-to-one marketing initiatives that achieve business results. PROPEL YOUR BRAND IN THE DIGITAL WORLD / A company's brand is often its most valuable asset, and Internet technologies provide extraordinary opportunities for businesses to strengthen their brands and deepen customer relationships. ORRNOT helps companies make direct connections with customers and build brand loyalty, by developing engaging, interactive user experiences. Through careful analysis of a brand and an understanding of a company's target audience, ORRNOT creates user experiences that communicate a company's core values, differentiate a brand from competitors, and deliver value to customers. DIAGNOSTICS / Like any successful business initiative, effective e-business solutions are achieved through a three-tiered process of inquiry, analysis, and implementation. At ORRNOT, diagnostics are the first step in this process. We focus on a company's entire organization and industry in order to develop a business case for e-business initiatives. This analysis includes a value assessment to determine the financial impact of the initiative; a technical assessment to examine a company's existing architecture and resources; and a change assessment to measure the impact on an organization's processes, human resources, and demand chain stakeholders. PROJECT MANAGEMENT / ORRNOT's project management philosophy is driven by the desire for project excellence. Our project managers are charged with the responsibility of managing risk, changes to scope, quality of deliverables, knowledge transfer, and consistency in the overall approach for a project. ORRNOT uses a formal risk identification and management process as an integral part of our project management methodology. In applying this methodology, risks are assessed continuously and used to make effective decisions and resolve issues throughout all phases of a project. STRATEGIC PLANNING / ORRNOT's strategic planning process is collaborative and client-centered. It is designed to promote creative thinking outside the constraints of a company's traditional business environment. Depending on the scope of a project, topics addressed during the planning process may include: · Business model development · Online brand development · Interactive marketing strategy · Community building strategy · Usability assessment · Customer service and support strategy · Demand chain integration and optimization · Existing application integration · Change management USER INTERFACE DEVELOPMENT / Deploying a cross-disciplinary project team, ORRNOT creates user experiences based on an intimate knowledge of a client's brand and business objectives, as well as a deep understanding of the needs, lifestyles, habits, and online behavior of targeted users. The mission of our user experience team is unified: we strive to develop worthwhile, meaningful experiences that deliver value to our clients, their customers, partners, and employees. APPLICATION DEVELOPMENT / ORRNOT's skilled application developers, technical architects, and database administrators work together throughout the planning and production process to build optimal-performing, defect-free, and reusable code structures. Using standardized development tools and practices, and rapid development techniques, our development team is able to deliver solutions customized to the unique needs of each client. By working with companies to understand their e-business requirements, we can recommend third-party or custom applications that will help achieve those goals - quickly, efficiently, and cost-effectively.