Feng shui in web design terms involves aligning web pages, and the user's experience of navigating the whole website, in ways which will maximise the flow of positive ch'i.
Light and Colour
Bright, clean pages will bring good ch'i. Darkly coloured pages, or (even worse) pages with dingy colour combinations, are bad.
Bold use of colour is good, and stimulates the flow of ch'i. White and blue, representing air and water, are good colours, although any imaginative use of bold colour should be positive. Insignificant bits of colour, or wishy-washy colour combinations, will not be effective. Graphics should be clear and well-defined. The messy dithering of colours that occurs with JPEG compression is bad feng shui.
Life and Movement
Life and movement can be used to fill in stagnant areas or break up long, straight lines. In interior design terms this can mean putting plants in the corners of rooms, or fish tanks against boring walls. On the web, this might mean the addition of some pleasant, natural-looking graphics. It does not mean that you must add some really annoying animated GIFs that repeat their sequence forever. Take it from me, that is bad ch'i. You will see that many NewMediaStudies pages have flowers growing on them, which adds a comforting reflection of the natural world, and draws attention away from the inevitably angular nature of a browser screen. Positive ch'i just flows around those pages.
Stillness
Having said that, ch'i can flow too fast, and you need areas of stillness, or a focal point which can lift the area. On the web, this can be in the form of a logo area which appears on every page and which includes a navigational element.
Simplicity
Load up your website with lots of multimedia gimmicks and you'll have a ch'i tornado, which is no good at all. Simple, calming devices are much better.
Navigation
The user must find it easy and intuitive to get around your website. If they feel that they have reached a 'dead end', and have to use the 'back' button to get out, you have got a terminal stagnation of ch'i. If the user can swim easily through your pages to get to where they would like to be, that's great ch'i.
Many Clients have approached us to design or improve their web sites for them. Our Feng Shui Consultants have many years of experience in 'feng-shwaying' web sites and optimising the positive 'chi' to increase the number of visitors . To enquire about our rates, please contact us.
