Recently, I sent a friend a birthday card that showed Al Gore on the cover asking, “You’re putting HOW MANY candles on your birthday cake?” On the inside he continued, “What did the polar ice caps ever do to you?”
Of course, the former U.S. Senator and Vice President is known for his attention to environmental issues, especially global warming. His work not only has raised awareness of the changing climate of our world, but earned him a share of a Nobel Peace Prize.
Yesterday, Gore announced a huge undertaking: a campaign to significantly reduce the greenhouse gas emissions in the United States. Through an intensive advocacy effort, to include “advertising, online organizing, and partnerships with grass roots groups,” Gore and the Alliance for Climate Protection intend to provide education on the related issues, encouragement in lobbying lawmakers, and practical approaches for individuals and organizations concerned with global warming. It will be a bipartisan effort, highlighting the fact that, not only are we all in this together, but that some former skeptics finally are acknowledging the realities facing our planet.
The cost is high, some $300 million over the next three years. Gore himself is throwing down in a big way, including his personal profits from the book and movie, An Inconvenient Truth, his Nobel cash, and a matching contribution from his own wealth. He and the Alliance believe many Americans are committed to the cause, and in making known his plans yesterday said, “When politicians hear the American people calling loud and clear for change, they’ll listen.”
Let’s hope so. Kermit the Frog was famous for singing, “It’s not easy being green,” and while that may be true, what other choice does humanity really have?
