First they got a trademark on the name so anyone using it in advertising or promotion of their own products and services is required to pay a licensing fee. Now they are warning churches not to host parties showing their trademarked event on large screen televisions bigger than 55 inches.
The National Football League, a gazillion dollar-a-year “industry” is holding Trademarked Event XLII this Sunday, and Christians had better not get together in multitudes to watch it. Some very large men will be extremely unhappy if they do.
The idea is if a couple of hundred people get together in a church building to watch the game on a big screen, it will be detrimental to television ratings and will have a negative impact on advertising revenues. Churches already know enough not to charge admission to their parties.
Sports bars are exempt from this aspect of copyright law governing the Trademarked Event.
I heard somewhere that the price for a thirty-second ad on this year’s Trademarked Event telecast was, I believe, four million dollars, and that Budweiser will be the leading subscriber with several minutes worth of commercials. Hmmm…Sports bars sell Bud, in all of its forms, don’t they?
The policy in effect for the Trademarked Event actually applies to all NFL games, so Christian football fans only are allowed to gather in minimal numbers (how many can crowd around a 55-inch, or smaller, television?) to share in the fun.
Some folks aren’t taking this lying down (on the couch, or otherwise). A spokesperson for a civil liberties group in Charlottesville, Virginia that specializes in freedom of religion matters is proposing a lawsuit, specifically on behalf of a church in Alabama that wants to gather its folks around a big screen television for a Trademarked Event Party. He also is on the hunt for congressional sponsors for a bill to include churches among those exempt from the copyright law pertaining to NFL games.
Perhaps if the NFL is worried about ratings for the Trademarked Event, it could track water meters to get the most accurate data. It has long been the case that there is a significant fluctuation in water pressure across the country during halftime.
Updated: Friday, 1 February 2008 2:15 PM EST
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