TASK 5
How important is MTV and why does it influence marketing?
Does MTV use their research to encourage more creativity amoung teens?
What effects are there if most of our entertainment comes from a
limited number of outlets?
1. Read transcrips of and watch
Merchants
of Cool: Chapter 3.
After video, as a group, with support from video,
answer the
following:
a) What makes MTV so
important to Viacom? What kind of relationship has it tried to
develop with teens? Is it working?
b) What techniques are MTV
using to understand it viewers and how does the TRL program help?
c) How has MTV sold the
image of the MOOK?
2. Write a short summary
(1-2 pages) on Task 5 questions.
