TASK 2
Build your ability to resist, by learning how
advertisers get into
schools. Begin to critically evaluate Advertising.
1. Link to Adbusters article: Make
Your School an Ad-free Zone.
Print article and assign 3 paragraphs
each to members to read and summarize.
Using scissors, cut article into sets
of 3 paragraphs each.
Student 1 will have the first 3
paragraphs and student 2 will have the next 3 and
so on.
As a group, discuss the paragraphs,
considering
the following:
a) The different ways Companies
in the text, market their products to teens.
b) The ways Companies get
personal information about teens.
c) The strategies that students
can use to defend themselves.
2. Read and discuss in your group: Here's What
Some Adults
Are Saying Behind Your Back
from Make Your
School an Ad-free Zone.
3. Each student will write an Evaluation (1 page)
about the PHOTO from Make Your
School an Ad-free Zone.
Evaluate:
a) the Image (location,
and iconographic elements),
b) Overt and Covert Message,
c) the Copy (words).
