“As far as average goes, it’s helped me move the
bar up quite a bit. A lot of that has to do with incorporating a menu,
because I wasn’t using a menu before. The presentation techniques and
so forth I adopted, and that contributed to the average. We were
running in the low $500s before, around $525, $550, and current we’re
over $700. It was valuable training. Chargebacks are down a little
bit, too, although that’s never been a big problem for us. This was a
wonderful class, and I enjoyed the instructor very much.”
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Ernie Rogers, Finance Manager
“The information I received in the class in
reference to warranties, on a more specific level, has helped me to
push warranties more and increase my penetration. I think it’s a real
helpful class. It helped you to reorganize. But specifically, for the
store I’m in, it helped me more on how to overcome objections relating
to warranties. It was extremely valuable in this regard. Knowledge is
power, and you can’t have too much of it.”
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Amy Farrell, Finance Manager
“I’m doing better since the training, but I am
planning on going back My per-car average and penetration are better,
because my presentation is better. I have another friend who works in
F&I, and I’m going back with company. This class has helped me a lot.”
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Michael Oyoque, Finance Manager
“I know there has been a definite increase in my
per-car average. The structure and approach has been able to increase
the potential of earnings. I’m seeing better penetration in my
aftermarket products, and I absolutely recommend the course.
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Randy Sanchez, Finance Manager
“I probably increased my penetration 15 percent,
maybe a little more. And that’s great, because Santa Monica is a tough
market. About 50 to 60 percent are cash customers and are very
educated, so 15 percent or more is excellent. Per-car average after
the class has probably gone up more than $100, from $470 or $480, to
about $630. Again, for this area and this customer base, this is good
because this is not a backend-type of area. I do attribute a lot of my
increase to the seminar. The class was absolutely wonderful. It was
motivating, and I’m looking forward to coming back. It was definitely
a benefit.”
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Antoinette Givens, Finance Manager
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