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We're coming up on four years of the Deliverance Clothing Co., which is pretty remarkable considering everything that has gone down since the inception of this project. I've come real close to shutting things down a couple times. It just seemed like it wasn't worth the hassle. This "company" started as kind of an art project for me. I never intended for it to grow to be anything very big, I just wanted it to support itself. It has, kind of, but really it has served its purpose for me, personally. I like designing stuff, whether it's borrowing (stealing?) the logo from an obscure malt liquor or coming up with something late at night after drinking malt liquor, I get a kick out of this gig. Unfortunately, I also have a very full time job and a family and I like to actually ride my bike and skateboard when I can schedule it in. Believe me when I say that any time on my bike is scheduled into that day. I know, to read this blog it seems like I just cruise around and go to skateparks, but the reality is that I am on the road, working and if I'm lucky, I get to ride at the end of the day or maybe in the morning for a bit. The last trip took me all the way down to the bottom of Ohio and you can read all about that in the post below if you wish. I got to ride Athens the next morning after that last post and it was awesome. I got there and only one dude was skating. I was skating the park and let Brodie, pictured below, run around while I did so. She's a really well behaved dog and my only concern was that she would hurt herself trying to run up and down the walls of the park. Brodie had knee surgery for a blown MCL a couple years ago so we have to keep her under control. So I'm skating around, loosening up before switching to my bike and Brodie's having a great old time. Then, I see her from the corner of my eye, kind of frozen in the middle of the park. "Oh crap, she's hurt" was my first thought. No, she was actually taking a giant-sized poop right square in the middle of the park. I couldn't believe it. I cleaned up like nothing happened and tied her up, where she chilled while I rode my bike. Athens always makes me feel like kind of a wimp, but I had a great time regardless and I pulled a couple things I hadn't done before.
Getting back to Deliverance. I think I have this mental thing that keeps me from going all out with it. Like I so badly don't want it to fail that I only put half effort into it or something. They say admitting you have a problem is the first step to recovery. I don't know who "they" are though and I've never been a very good listener. Part of what seems like a half-assed effort is that my printer also has a real job besides printing shirts so he takes kind of a long time as well.
That being said, tomorrow (Monday) marks a new beginning for Deliverance Clothing. Both Dan's Comp and Last Call Distribution (finally!) will have new product on hand and hopefully in the coming weeks I'll have news regarding even more distribution. There is a new catalog in the works as well. Here's a peek at the new button packs...