Why Rob? Why, damn it, why?

My favourite writer at ESPN.com, Rob Neyer, has done the unthinkable (well, it probably wasn't him, but I don't know who to blame, so it's gotta be him.)

If you want to read one of his columns, you need to pay $39.95 a year (or just $6.95 a month) for the right. Bah! Jayson Stark is still free, for crying out sakes! And he refers to himself as "We".

Just go here and you'll see what I mean. Horrible. Just horrible.