To spread the message of love and care to all mankind in the World Wide Web and to build a universal web community empowered with love to promote goodwill, friendship, understanding, mutual respect and equality among peoples of all nations.
To become a universal web community bonded in the spirit of love and care and united under a common mission of love and service to humanity by journeying together in communities all over the world touching the lives of individuals through service and the labour of love.
Transformation of negative culture in the web and the society that we live in with positive approach and affirmative action centred on giving love and care.
A new generation of people and leaders with intense love for mankind, nature and the environment and a faith in the ability of mankind to do justice transcending the boundaries of race, creed; social, economic or political stature.