RUJUKAN BUKU Marx, K. & Engels, F. (1982) The German Ideology, London : Lawrence & Wishart. Murdock, G. & Golding, P. (1978) Theories of Communication and Theories of Society, dalam Communication Research , 5, 3 Julai. (editor) Curran, James & Gurevitch, Micheal (1991) Mass Media And Society, New York : E. Arnold. Zeitlin, Irving M. (1990), Ideology and The Development of Sociological Theory (ed-4), New Jersey : Prentice Hall Altbach, Philip G & Rathgeber, Eva-Maria (1980) Publishing In The Third World, New York : Praeger Publisher. Syed Hussein Alatas (1977) Intellectuals In Developing Societies, London : Frank cass. Ganley, Oswald H, Gladys D. Lorimer Cianley (1982) To Inform Or To Control? The New Communication Network, New York:McGraw-Hill Book Company. Sean MacBride (1980) Many Voices One World : Communication and Social Today and Tomorrow,. KoganPage, Unipub, UNESCO Benjamin, Curtis G. (1977) A Candid Critique Of Book Publishing, New York & London : R. R. Bauker Company Stevenson, Robert L., (1988) Communications, Development, and The Third World : The Global Politics Of Information, New York : Longman Inc. Leeson, K.W (1984) International Communication : Blueprint For Policy, North-Holland, Amsterdam Barbrook, Richard (1995), Media Freedom : The Contradictions Of Communication in The Age of Modernity, London : Pluto Press Elson, Robert T. (1973) The World of Time Inc. The Intimate History of A Publishing Enterprise Vol. 2 : 1941 - 1960, New York : Atheneum Shawcross, William, (1994), MURDOCH, New York : A Touchstone Book (editor) Harman, Eleanor (1961), The University as Publisher University of Toronto Press. (1994), MABOPA Penerbitan Buku dan Peranan Penerbit Persatuan Penerbit Buku Malaysia, Pertaling Jaya. Kotler, Philip (1997), Marketing Management :analysis, planning, implementation and control (ed-9), New Jersey : Prentice Hall International. (1992) Dasar Buku Negara, Majlis Buku Kebangsaan Malaysia, Kuala Lumpur (1998) Direktori Industri Buku Malaysia 1998/1999, Majlis Buku Kebangsaan Malaysia, Kuala Lumpur   LAIN-LAIN MEDIA MAJALAH/AKHBAR/JURNAL Zaharom Nain & Ramli Mohamad (1983) Paluan Ke Atas Media di Malaysia : satu pertimbangan teori, dalam Kajian Malaysia, VII, 1 & 2, Jun & Disember. Zaharom Nain (1991) dalam Pasca Sidang Seminar Penyelidikan Komunikasi, Bangi : Jabatan Komunikasi UKM (Prof. Diraja) Ungku A. Aziz Pemikiran Kita Belum Merdeka, dalam Dewan Budaya, Mei 1987. (Prof. Diraja) Ungku A. Aziz Universiti Tidak Mengajar Orang Berfikir, dalam Dewan Budaya, Mei 1987. Zubli Zainordin Pemikiran Barat Di Institusi Pengajian Tinggi, dalam Dewan Budaya, April 1987. Alison Baverstock The Meaning of Book Marketing, dalam The Bookseller, 1 Okt. 1993. Ramlah Adam (Dr.) IPTS dan Orang Melayu, dalam Utusan Malaysia, 24 Julai 1998. (Datuk Seri) Mohd. Najib Tun Abd. Razak Buku Sains Bahasa Melayu Masih Kurang, dalam Mingguan Malaysia, 2 Ogos 1998. (editor) Amerika Syarikat Menyerap, dalam Nadi Insan, November 1980. (editor) Understanding international discourse : political realism and the Non-Aligned Nations, dalam Gazette : An International Journal for Mass Communication Studies, Vol. 45-46 (1990) Kluwer Academic Publishers. (editor) The Role of Textbooks in Asian Education, dalam Singapore Book World, Festival of Book Issue Vol:16 No.2 (1986). National Book Development Council of Singapore. (editor) ASEAN Scholarly Books : Problems and Prospects, dalam Singapore Book World, Festival of Book Issue Vol:17 No.1 (1986). National Book Development Council of Singapore. (Dr.) Azizah Hamzah (1996) A Study of Book Marketing in Publishing House in Peninsular Malaysia : contexts practises, problems, center for publishing studies, University of Sterling. Hamid @ Hamedi bin Mohd Adnan (1991) Penerbitan dan Pemasaran Buku di Malaysia : Tumpuan kepada DBP, Jbt. Penulisan, Universiti Malaya, KL. INTERNET http: //www.disney.com http: //www.path/finder.com/corp/ http: //www.newscorp.com http: //www.bookatoz.com http: //www.bisg.org