Topic: How To's
Moms Turn Their Ideas
Into Viable Businesses
By KRISTEN GERENCHER
From Marketwatch
Missy Cohen-Fyffe's business began when other moms gave her unsolicited feedback as she strolled down grocery-store aisles with her son riding in blanket-like protection in the shopping cart.
"I just didn't want my son biting on the gross, grimy metal," she said of her Clean Shopper invention.
Seven years and four employees later, Cohen-Fyffe has turned her crafty idea into a full-time career: selling the Clean Shopper and other baby products from her New Hampshire home base.
"I didn't think I was taking too much of a gamble because every time I used my product in the store I was approached by moms who wanted to buy it," she said of starting her company, Babe Ease, LLC. "I thought there would be demand for the product if I could figure out how to make it on a large scale."
Cohen-Fyffe is among a growing number of "mom-preneurs," women who come up with a product idea related to their child-rearing needs and shepherd it through the research, design, patenting and marketing process in the hope of starting a viable business.
Read the rest of the story here......Moms Invent
