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Bob Hart's Saltwater Lure Page
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This Months' Featured Lure!
This months' beautiful lure was made in Brooklyn, a borough of New York City. Made around (circa) 1949 the model was called a SNOOK. It is a metal lipped swimmer, 8" long with a beautiful pink/silver scale pattern, black striped back and yellow head. It has amber glass eyes and three large treble hooks and the paint pattern is called Weakfish. These large swimmer's were trolled from a boat near the beach for Stripers and Bluefish. It was also made in smaller sizes to be cast off jetties and the beach into the surf. The earlier Masterlures were stamped on the belly in script Masterlure. Their company was in business in Brooklyn about seven years. I think this is when their best work was done. They also made flaptails, poppers and surface swimmers. Information is sketchy but after moving from Brooklyn to Staten Island the style of their lures changed some. They used smaller glass eyes and the body shapes on their models changed some too. The lettering on the belly was more of a block-like print MASTERLURE. Below is picture of a later Snook model swimmer. They still did quality work but the paint on these lures didn't hold up as well as on the earlier pieces, probably attributed to a lack of sufficient primer undercoating. Masterlure changed hands again, this time the name was changed to Seneca Tackle and the company relocated to Rhode Island. I will list another style Masterlure lure in the future.
If you'd like some help with identifying a saltwater lure you're not sure about or if you have any saltwater lures for sale or trade you can email me at: |
