* Limited-production package combines safety, technology and value to create an affordable entry-level sedan * 2006 Chrysler 300 equipped with the "Great American Package" offers customers a competitively equipped vehicle with a U.S. Manufacturers Suggested Retail Price (MSRP) of around $25,600 * Package is available on the base model 2006 Chrysler 300 and provides a total content savings of $1,000 * A 2.7-liter V-6 engine providing a fuel economy rating of 21/28 (city/highway) is standard

AUBURN HILLS, Mich., Sept. 27 -- The Chrysler 300, which redefined the classic American automobile, is building on that success with the introduction of the "Great American Package" that offers safety, technology and value with exceptional fuel economy at an affordable entry- level price.

"The 2006 Chrysler 300 with the Great American Package offers entry-level customers the striking proportions and distinctive styling of the Chrysler 300 with the safety features, technologies and interior enhancements they desire," said Jeff Bell, Vice President - Chrysler. "With an MSRP of about $25,600, the 2006 Chrysler 300 equipped with this package also offers a great value versus our key competitors and to buyers who shop both domestic and import offerings."

The Great American Package

The Great American Package, available on the base model 2006 Chrysler 300, is priced at $1,435 (U.S. MSRP), which represents a savings of $1,000 for the total content value. The package bundles the following popular safety and technology items:

  *  4-wheel Anti-lock Brake System (ABS)
  *  All-speed Traction Control System (TCS)
  *  Electronic Stability Program (ESP) with Brake Assist
  *  Front and rear side curtain airbags
  *  AM/FM/Cassette/6-disc CD with MP3 player
  *  6-speaker sound system
  *  Mini-carbon instrument panel bezels
  *  Air filtration
  *  Cargo net
  *  Cloth trimmed bucket seats
  *  Power, folding, heated body color exterior mirrors
  *  17-inch tires and machined aluminum wheels

"Like all Chrysler branded products, a key component of the Chrysler 300's success is the fact that it is competitively priced and offers exceptional value in its segment," said Bell. "The Great American Package is further proof of our commitment to provide a vehicle with elegant design, inspired engineering and exceptional value."

Safety Features and Technologies

Proven technologies such as ESP, TCS and ABS included in the Great American Package provide exceptional ride and handling characteristics for the rear-wheel drive Chrysler 300.

ESP enhances driver control and helps maintain directional stability, including uneven surface conditions and patchy snow, ice or gravel. If there is a discernible difference between what the driver indicates through the steering and the vehicle's path, ESP applies selective braking and throttle control to put the car back onto the driver's intended path.

Brake Assist detects when maximum braking is required by sensing the rate of brake application. By applying full brake pressure to all four brakes, this system improves stopping distance.

All-speed TCS enhances mobility and prevents wheel slip when accelerating on slippery surfaces. It also provides a measure of directional stability control, an advancement beyond prior traction control systems.

ABS keeps the vehicle straight, while retaining steering capability when braking on slippery surfaces by preventing wheel lock-up.

2006 Chrysler 300

The Chrysler 300 has become the most-awarded new vehicle in automotive history and has earned NHTSA's five-star driver and passenger frontal crash rating safety award.

The 2006 Chrysler 300 base model features a 2.7-liter V-6 engine that provides 190 hp and 190 lb.-ft. of torque and is mated to a four-speed automatic transmission. This engine offers strong performance for everyday driving and has a fuel economy rating of 21/28 (city/highway). Standard features include an 18-gallon fuel tank, advanced multi-stage airbags with Occupant Classification System, front seat BeltAlert, Lower Anchors and Tethers for CHildren (LATCH), air conditioning, analog clock, driver and passenger adjustable lumbar support, driver-side one-touch-down power windows, outside temperature display, power locks, rack and pinion steering, remote keyless/illuminated entry, Sentry Key(TM) engine immobilizer system, speed control with instrument panel indicator lights and tilt-and telescoping steering column.

The U.S. MSRP for the 2006 Chrysler 300 is $24,200 including $675 destination charge.

Since its introduction, over 25 percent of Chrysler 300 buyers purchased this vehicle as an addition to their household fleet.

Chrysler Brand - An American Automotive Success Story Like No Other

Driven by the steady, consistent launches of award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image during the last decade. In fact, Chrysler brand sales have jumped a remarkable 165 percent since 1993, from 221,990 units to 588,891 units in 2004. No other American automotive brand has grown by that amount during the same time frame.

"Chrysler is definitely on a roll -- we have more traffic, more consideration and more sales, all driven by these great new products," said Bell. "We're going to grow Chrysler's market share and brand image through elegant designs, inspired engineering and exceptional value."

In 2005, Chrysler brand sales are up 18 percent year-over-year through August (449,856 versus 382,605). The Chrysler 300 is up 44 percent during that timeframe.