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The start of the "modern" new century
has a stimulating effect on inventors and craftsmen. Ingenuity and
imagination help the fountain pen to make its technical and
commercial breakthrough as a writing instrument too. The Hamburg
stationer Claus-Johannes Voss, the Hamburg banker Christian Lausen
and the Berlin engineer Wilhelm Dziambor recognise the signs of
the times and decide to produce and supply fountain pens.
Montblanc Sakura 333
"Manufacturers of high-class gold and
fountain pens" - Montblanc starts its history by making this
confident claim for itself. For the time being, the small new
company is still called 'SIMPLO FILLER PEN COMPANY'. The name 'Simplo'
is probably derived from the word 'simple', which refers to the
new pen design with a 'build-in' inkwell.
The name "Montblanc" came to a private
meeting of the founders like a revelation. "The white top of
the cap reminded us of a snow-covered peak - so we have called it
Montblanc". The highest European mountain has since become a
symbol for the highest quality standards reached with the products
which have been named after it.
The Montblanc star becomes the brand logo - all
the writing instruments produced by the "Simplo Filler
Pen" company now include the unmistakable rounded star,
representing the snow-covered peak of Montblanc - the highest
European mountain, which symbolises the brand's commitment to the
highest quality and finest European craftsmanship.
The Mont blanc star becomes the brand logo - all
the writing instruments produced by the "Simplo Filler
Pen" company now include the unmistakable rounded star,
representing the snow-covered peak of Montblanc - the highest
European mountain, which symbolises the brand's commitment to the
highest quality and finest European craftsmanship.
The legendary MEISTERSTÜCK fountain pen is
launched and begins its successful development worldwide - the
birth of a myth with a perfect design. Mont blanc sakura 333
At the end of the
Twenties, "Montblanc" rapidly expands into a well-known
name in more than 60 different countries. Impressive advertising
campaigns, like fitting cars with an oversize fountain pen and the
Montblanc sign on top and the first advertising planes which take
the Montblanc name into the "third dimension" attract
tremendous attention.
For the first time and ever since, the heart
of the Mont blanc Meisterstück, its nib, is engraved with the
number "4810" - the elevation of the mountain Mont
Blanc.
The company is officially given the name that
has already become a brand all over the world: Mont blanc-Simplo
GmbH.
By issuing a "lifelong" guarantee
for the Meisterstück, Mont blanc demonstrates that it always pays
for the customer to opt for the best. Montblanc succeeds in
rounding off the range of writing instruments by taking over a
producer of
leatherware in Offenbach / Germany: desk accessories are produced
under the Mont blanc name from now on too.
The Montblanc facilities destroyed during the
war are rebuilt rapidly. During this time, Montblanc fountain pens
are produced in Denmark too. Representative offices are
re-established abroad.
The "60 Line" that Montblanc launches on the market
represents a new style of design and develops into the first major
success in the post-war period alongside the traditional Meisterstück
series.
'May I help you, Mr. President?' - Konrad
Adenauer helps John F. Kennedy out of a predicament by offering
him the use of a Meisterstück.
This famous claim "Mont blanc - The Art of
Writing" is launched and becomes a model for many brands in
the luxury field. The fountain pen - an ideal writing instrument -
starts to experience a renaissance in the Eighties. The Meisterstück
Solitaire Collection, the precious metal version of the Meisterstück,
is introduced.
The first Montblanc boutique in Hong Kong is
opened - the
beginning of a network which now consists of over 150
boutiques in more than 70 countries.
Montblanc establishes the "Mont blanc de la
Culture" award. The first Patron of Art limited-edition pen
"LORENZO DE MEDICI" and the limited Writers Edition
"HEMINGWAY" are launched, as the first of the annual
editions that are coveted by collectors world-wide.
The Meisterstück large leather collection -
well-designed accessories for everyday business and travel - is
launched as an extension to the already existing range of small
leather items.
Mont blanc successfully enters the jewellery field
with the Meisterstück jewellery line - stylish accessories for
men. |
Collection