Starting and making money with a mail order business is easy and inexpensive.

However, there are three things of absolute importance that must be considered before

you begin.
 
 

        The first consideration is your product, then there's your capability to advertise,

and finally you have to have a handle on your operating costs.
 
 

        One of the most profitable and easiest products to sell via mail order are short, no-

nonsense reports and folios that guide or instruct other people in how to make money.

Reports such as this one.
 
 

        Look at it this way, the majority of the people in the world are looking for a

"magic method" of making money without putting forth too much effort, time or money.

You write or buy the reproduction right to 100 different titles - titles that appeal to these

people looking for that "magic method" to riches - circulate a list of these reports, priced

at $2 to $3 each, and you've got yourself a real gold mine!  Sell a thousand copies of each

of these reports each year, and in 10 years you will have made a million dollars or more!

It's easy - it's being done every year - and you can do it too!
 
 

        Advertising is the life-blood of any mail order business - for a direct mail

enterprise, it's the mailing list.  But with an honest mail order business, your real profits or

losses will depend almost exclusively on your advertising.
 
 

        Classified ads are the safest and simplest way to get started.  Regardless of what

you're selling, the best way to drum up business is through what is known as the "two

step" approach.  Advertise a "loss leader item" such as:  FREE REPORT!  $50,000 a year

profits with a spare-time business from your home.   Details for SASE to :  (Your name &

address).
 
 

        Start out by running this ad in as many of the mail order publications as you can

afford, keeping your costs as low as possible.  When you receive responses from these

ads, simply take one of your one-page "How-To" reports and slip it into the self-addressed

stamped envelope that you received, along with a listing of your other materials you have

for sale - see our enclosed list of other money making reports - and along with an order

form showing your address - send it back out to them.
 
 

        With this kind of plan, you'll be building a mailing list which you can rent out or

sell as soon as you've accumulated a thousand or more names.  Renting and/or selling

mailing lists of people who have responded to your ads can be big money for you - all by

itself - simply by renting or selling the same list over and over to different people.
 
 

        At the same time, you should clip off the postage stamps from all your incoming

mail.  When you've acquired a shoebox full of these stamps, you can sell them.  A couple

of buyers are:  Fun Mates, PO Box 6466, San Francisco, CA  94101 and, DuVall Press,

920 W. Grand River, Box 14, Williamston, MI  48895.
 
 

        Save the envelopes - you can sell them to just about anybody, or specifically to:

Prime Source List Corp., 103 Washington Street, Morristown, NJ  07960 or List Buyers

Group, Manalapan 1000 Office Park, Manalapan, NJ   07726.
 
 

        The same thing holds true for your "filled in" order coupons.  Save them, and

when you've acquired a box-full or more, ask around and see who wants to buy them from

you.  In many instances, these little extra-money making efforts can keep you going.
 
 

        So, you've received a number of SASE in response to your ad for a free money-

making report - the report that you send out should be a one-page or two page report that

pretty much describes how a person could take an idea and make an unlimited amount of

money, if he has initiative to put it into action.  This is your "giveaway" or loss leader item

- what you use to set the stage for presentation of your catalog or entire inventory of

reports.
 
 

        Generally speaking, out of the total number of people sending in for your free

report, and to whom you included a complete listing of all your other reports, you can

expect about one third of them to send in another order for other reports from your list.

This is where you'll start making money, and why this approach is called "two-step"

approach.
 
 

        Basically, after more than 20 years in the mail order business, we've found that the

package you send out to the people sending in for the free report, should be put together

thusly:  Top page)  A full page advertisement selling a book or business plan.  Second

Page)  A complete listing of the other reports you have available such as our enclosed list

of reports...  Third page)  The report they ordered...  You could then enclose a couple of

coupon-sized "ride-alongs" for other offers or order forms to buy other things from you,

such as mailing lists.  If you can handle print & mail services, you might include a coupon

for that.
 
 

        Basically, that's all there is to getting started with a profitable mail order business...

Selecting a product that sells:  How To Reports - Advertising to pull in a list of interested

buyers, and following up with your catalog:  Your list of money making reports - and

finally, a good handle on your operational costs.
 
 

        If you own a photocopy machine, a printing press or a quick print shop - you've

got it make and can make an unbelievable amount of money almost overnight.  If you

don't own a photocopy machine or a printing press, and cannot afford to either lease or

buy one, then your best bet would be to shop around and come up with a working

agreement with someone or a shop that has one of these machines.
 
 

        Have a copy shop or print shop run you off a supply - if at all possible, a thousand

copies of each report.  You then agree to give or allow your "printer" 25 cents from the

sale of each report that you make.  You could total your sales and square your records at

the end of each month, every 90-days, six months or once a year.  Remember, if you sell a

thousand copies each of 100 different reports over 12-months, you'll be talking about a

gross income of $100,000 - and that could all happen from your initial press run or

inventory supply.
 
 

        To make it all as simple and effortless as possible, either buy, build or have built,

shelving to fit in your garage or basement to hold your inventory.  Simple shelf space with

slots for 100 different reports is all you'll need.  Then when the orders come in, you simply

pull the report orders from the shelves, slip them into an envelope with your pre-printed

follow-up offers and once a week, drop them off at the post office.
 
 

        Relative to fulfilling orders - you've got to ship whatever it is you're selling within

30 days from the date you receive the order.  If there's some problem that keeps you from

fulfilling the order within that period of time you have to notify the customer of the delay

and give him the option of getting his money back.  The only ads that allow you to slide

through that 30 day time limit are those that state specifically that the customer should

allow x-number of weeks for delivery.  Prompt shipment of the customers' order within a

couple of days after receipt, will also build your credibility and image with your customers

- resulting in more sales down the line for you.
 
 

        You should be able to allocate your time to handle such a business on a part-time

basis - in addition to your regular job - until the orders start rolling in.  When that

happens, you may want to hire some "contract help" or perhaps quit your job and devote

all your time to it.
 
 
 
 
 
 
 
 

       Do you know what the most important, yet rarely talked
              about aspect of Internet marketing is?

       Your sales copy.

       That's right! No matter what kind of methods and techniques you use to get traffic to your site,
       if you don't have an effective sales letter, you're not going to make any sales.

       Yet, virtually all the info you find on this subject is, at best, general info: "Use benefit packed
       statements," "Talk TO your reader, not AT him," "Use bulleted lists," etc. etc. This kind of
       advice really doesn't help you.

       What if I told you that I found a product that will allow you to quickly and easily create a sales
       letter, in only 2 1/2 minutes, that is guaranteed to sell your product or service...without writing?

       That's right. You just fill in the blanks and you've instantly got a winning sales letter, guaranteed
       to bring in the sales.

       And, if you get yourself a copy of these powerful sales letter templates by midnight tonight,
       you'll also receive some bonus gifts that will blow your mind, including "The Ultimate Sales
       Letter Toolbox." This free bonus alone will increase your sales dramatically.

       Among other things, the "Toolbox" contains over 300 of the greatest selling words and phrases,
       over 20 powerful ways to state your guarantee, over 30 closings that make your prospects
       whip out their wallets, and over 30 P.S.'s that make readers buy.