Market and Customer Management

Linking Customer Value and Profitable Growth For the past two decades, business process change and software applications have been targeted almost exclusively at streamlining operations and reducing costs. Now that most companies have downsized, restructured, and trimmed every identifiable ounce of corporate excess, the focus has shifted to growth—profitable growth. The Prosperity By Design Market and Customer Management practice can help you achieve that growth. We take a hard look at existing business processes and determine how they can be improved. We also help you identify the right technologies for your needs, evaluate package solutions, and then rapidly deploy customer-driven solutions. Our commitment is demonstrated in three major ways: through Developing Market-Sensitive Enterprises Creating Strategic Alliances Market-Sensitive Enterprise Measure

Performance Improvement — Market & Customer Management

Successful Organizations come to us. They look to us to develop operational strategies, business processes and an information framework that generates sustainable and profitable revenue growth and that supports a market efficient enterprise. Control of the customer system is divided among customer, retailer, distributor and manufacturer - in support of better managed and meaningful customer relationships. This gives us the knowledge and the experience to share with you. We focus on your customer and add a dimension of accountability to sales, marketing and customer service functions. Helping You Leverage Your Market and Customer Information PBD has the ability to measure customer and prospect response against marketing and sales investments by focusing your organization on revenue growth versus cost inefficiencies. The end result is enhanced revenue through an improved marketplace focus. We will help you leverage market and customer information to: build a competitive advantage; identify new or overlooked business opportunities; define target market strategies and efficient customer acquisition; and turn customer service into a source of market advantage and increased customer loyalty. We will leverage the leading technologies such as sales automation, call centers, data warehousing/data mining, and electronic business to support the efficient distribution of meaningful market and customer information to anyone who is in contact with the markets or, the customers or the channels. Through our globalization approach, we will work with you to develop and implement programs that effectively link customer acquisition, loyalty and retention of profitable growth. Our business processes include: Supply Chain Management Financial & Cost Management Human Resources Management Information Technology Management Our market and customer management solutions help you develop and implement a market-efficient enterprise that effectively links employees and customers with the full range of corporate resources. We provide a broad range of tools, design guides, practice aids, third-party software and sales and marketing components to implement your solutions. We will help you achieve sustainable and profitable revenue growth by leveraging: Products and Services We increase the speed of how you develop and bring your new and innovative products to market. Channels and Networks We help you manage your existing sales and distribution channels and identify new, emerging channels. Markets and Customers We help you manage your various market and customer segments on a differentiated basis and develop long-tern relationships. Our strategic initiatives listed below leverage our consulting capabilities in Information Technology and Change Integration: Strategy Marketing We help you define your product and service offer. We assist you in segmenting, positioning, targeting, pricing and campaign management. Time to Market Our industry consultants work with you to develop new approaches to product and service development. We help you improve the effectiveness and speed of new product and service introductions. Channel Management/Sales Productivity We identify and help you manage the sales and distribution channels that are key to your market coverage and profitability. We complete the implementation of change by redeployment of the sales force and automation of the sales processes. Customer Care/Call Centers We assist you with managing all of your interactions with your customers. We help you assess your existing customer facing methods and work with you to implement highly integrated call centers and Internet-enabled programs. Relationship Marketing We help you know and treat your customers on an individual basis with new and less expensive IT solutions available. We work with you from start to finish--from the definition stage of your database market programs--to the implementation of successful new programs. Electronic Business We help you define what kind of electronic commerce you want to develop and for which products, services and customers. We design and implement for you E-business technology solutions. We realize that success is not just based on how strong your brand is, but how well your target markets are covered and how strong your relationships are with your most profitable customers