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energeticTopic: Make Money with Your Blog
Today's tips from CJ.com concern conversion, or how to turn shoppers/browsers into consumers/customers.
- Soft Landing - Make custom landing pages for each keyword you are promoting. Don't just sendd everyone to the home page. Most people will not take the extra time to look for the page you want them to click to.
- Solid Foundation - Good design and easy navigation are crucial to turning browsers into buyers. If you have a lot of items on your page, consider getting site search from Google or another similar free service. Then your browsers can go instantly to what they wish to purchase instead of having to page down, page down,
- SHOW OFF - In other words, highlight your specials and best selling items. I recently had a couple of large transactions for items that were displayed prominently. Affiliate networks frequently have a listing of coupons or deals.
- Give 'em a Push - If you're offering free shipping or limited-time discounts, let the browsers know that up front without having to click thru. Plus, ev'ry little bit helps build your customer base.
- Don't Overreach - It's nice to have customers, but awful to have irate customers when you don't deliver on your promises. Make sure your content matches your search terms. No one wants to be searching for baby clothes and get a site devoted to, say, mesothelioma. Stress quality over quantity when it comes to website traffic. Period.
Hope you've enjoyed this series. Next week we will start a new one devoted to your success in marketing on the WWW. Please drop me a comment, sign up for my newsletter, and give my sponsors and my renter a visit!
CIAO for now,
Randy
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