Mood:
chattyTopic: Create + Promote Blogs
Good afternoon and welcome to An Internet Marketing Tutorial for the rest of us! Today we're going back to the basics to get your site more easily indexed by the major search engines.
It's an old mantra, "Content is King." If you want to get vistors to your site, you need to have something to offer them. Sure you can have a great affiliate site with awesome products at incredible prices, but consumers need a reason to choose to go to your site over the umpteen million similar sites available.
The first thing to keep in mind is to write for your visitors, not the search engines. Keywords are fine but visitors have to be motivated to spend time browsing your site.
To do this, you need to inject your personality into your writing. Friendly, conversational writing works best. As visitors usually scan the contents of your webpage, you want to keep your writing easy to read and to scan.
Following is a bullet-point summary of the key strategies for a content-rich site:
Quality Content Pointers
*Headings like the one above grab the scanner's attention
*Start with the ending (the so-called inverted pyramid style)
*Don't bury your message in a lot of verbiage
*One idea per paragraph
*KISS principle (Keep It Simple Silly)
*Try to inform your visitors more than sell them
Ciao for now,
Randy
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