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Kanye West
****School Spirit Tour 2004*****
w/ Kanye West, Dilated Peoples, Young Gunz, and Allen Anothony.
3/16/04 to 5/08/04

Kanye West
****Summer Tour 2004*****
w/ Kanye West
6/02/04 to 7/24/04

****Roc The Mic 2 Tour*****
w/ Kanye West, Jay-Z, 50 Cent, G-Unit, Young Gunz, Jadakiss, etc.
July-Sept. 2004

****The Truth Tour*****
w/ Kanye West, Usher,
and Christina Milian.
8/05/04 to 11/10/04
10.17.04 - Las Vegas, NV @ Rain
10.22.04 - Rocherter, NY @ Rochester Institvte of Technology
10.23.04 - St. Petersburg, FL @ Tropicana Field
10.29.04 - Atlantic, GA @ Clark University- Panther Stadium
10.30.04 - Salem, VA @ Salem Civic Center
11.10.04 - Columbia, SC @ The Colonial Center

Kanye West
"The College Dropout"
In Stores NOW!

The Album is Currently 2,308,963 Copies Sold.*
*(as of September 21, 2004)

Kanye West
"The College Dropout DVD"
Coming Soon.



Full Name: Kanye Omari West
Current Age: 27 Years Old.
Born: June 8, 1977 (Gemini) in Atlanta, GA
Raised: Chicago, IL (at age 3)
Parents: Donda West (mom), and Ray West (dad) divorced in 1977.
Height: 5'8"
- Donda West was an English teacher.
- Kanye West & his mom, Donda West moved to Asia for a year, when he was in 5th grade.
- Kanye West went to Art School for one semester before enrolling at Chicago State University.
- In 1997, Kanye West dropped out of college.

Kanye West understands the preciousness of life. It was in October of 2002 that his was nearly abruptly taken from him. Driving back to his hotel late one night after a Los Angeles recording session, the acclaimed producer/burgeoning rapper was involved in a devastating, near fatal car accident in which he sustained injuries that left his jaw fractured in three places. News reports of the accident quickly spread throughout the music industry, and the disturbing image of the usually-slender West's suddenly bloated, severely bruised visage laid up in a hospital bed became indelibly ingrained in the conscience of a shocked rap nation.

"I have flashbacks of what happened everyday, " Kanye confesses. "And anytime I hear about any accident my heart sinks in and I just thank God that I'm still here. That steering wheel could have been two inches further out, and that would have been it. You find out how short life is an how blessed you are to be here."

But a remarkable thing happened in the immediate aftermath of this tragedy. Kanye used the accident as inspiration for one of the most arresting and triumphant creative statements rap music has ever seen. Just weeks after skirting death, and with his jaw still literally wired shut, he recorded "Through the Wire," a pointed and personal account of the events that resonates with uncanny wit and raw emotion.

Rhymes West: "I must got a angel/ Cuz look like death missed his ass/ Unbreakable/ What you thought they call me Mr. Glass/ I look back on my life like the ghost of Christmas past/ Toys R Us where I used to spend that Christmas cash/ And I still won't grow up/ I'm a grown ass kid/ So I should be like other stupid shit that I did/ But I'm a champion/ So I turned tragedy to triumph/ Make music that's fire/ Spit my soul through the wires."

Very simply, the song marks the emergence of hip hop's most important new voice. Rap music's storied history has seen several artists play the dual roles of word wielder on the mic and trackmaster behind the boards. But if many have gained notoriety for their double duty activities, only a few have exerted a profound impact on the direction of the music overall. Add to the latter Kanye West. With his highly anticipated debut LP for Roc-A-Fella Records, The College Dropout, acclaimed aural architect West not only produces, writes and performs his own music and lyrics, but presents himself as a thoroughly well rounded artist with a purpose and musical vision all his own.

"In hip hop people always have pre-conceived ideas about you when you're a producer who also rhymes," explains the 26 year old maestro. "But one of the main things I wanna stress is that Stevie Wonder produced his own music. Prince produced his own music. Tyrone Davis and Bobby Womac - all these different people. And you don't even think about the fact that they created their own songs. So I don't see what I do as being any different."

Heretofore known the sonic visionary behind such hits as Jay-Z's "Izzo (H.O.V.A.)," "Girls Girls Girls," "The Takeover," and "03 Bonnie & Clyde," Beanie Sigel's "The Truth," Scarface's "Guess Who's Back," and Talib Kweli's "Get By," amongst many others, Chicago-bred West is undoubtedly one of most talented and accomplished young producers to have emerged in recent years.

After beginning his career co-producing songs for Mase's Harlem World, and the Madd Rapper, West caught his big break when his work attracted the attention of decision-makers at Jay-Z's Roc-A-Fella Records, who lauded his soulful approach to hip hop production. West-helmed hits frequently rely on vintage R&B samples ingeniously reconfigured for today's digital low end theories. First fully showcased on Jigga's 2001 classic, The Blueprint, Kanye's signature style has since rejuvenated the soundscape of rap music as a whole‹injecting warmth and melodic savvy where cold keyboards previously dominated‹and spawned a host of imitators.

"I feel like a lot of the soul that's in those old records that I sample is in me," says the now tri-state residing transplant. "So when I hear 'em and I put 'em with the drums and I bring 'em to the new millennium it's just like God's doing that. I'm one with them records right there. It's a blessing. And best believe I saved some monsters for my album!"

Indeed, the soul that informs Kanye's tracks reaches another level on his own material. Unbeknownst to those who may only be familiar with him via his boardsmanship, Kanye has rhymed avidly since his Chi-town days. So when Roc co-founder Damon Dash heard a demo of Kanye's solo songs in 2002, the young producer immediately joined to the label's stable of artists. Having achieved his professional success sans a university diploma (he dropped out of art school in Chicago after one year), Kanye explains the meaning of the album's title as "just saying set your own goals in life. Don't let anyone ictate to you what you need to do to be."

The College Dropout is a testament to such free-thinking, an astounding debut effort whose sensibilities runs the gamut from the insightful and inspirational to the infectious, comedic and clever. Exhibiting remarkable breadth, the album provides a wealth of surprises for anyone erroneously assuming West's music would go the way of a Roc-A-Fella cookie cutter copy.

See for instance "When It All Falls Down," a track cleverly based around an indelible Lauryn Hill Unplugged vocal loop, that addresses materialism in the Black community with self deprecating humor and honesty. Or "Two Words" featuring Mos Def, fellow Roc soldier Freeway, and the grand choral backing of the Harlem Boys Choir, which provides a majestic platform for Kanye and company's inspired, nearly entirely mono-syllabic wordplay. Elsewhere, "Slow Jams," featuring actor/comedian/singer Jamie Foxx and fellow Second City vocal wonder Twista, hilariously lampoons quiet storm conventions without succumbing to novelty itself. "The Good, the Bad, the Ugly" finds Kanye and former Tribe Called Quest associate Consequence brilliantly trading fluid verses over mesmerizing Hi Records string lines. And the guitar-driven "Breathe In Breathe Out" featuring mouth of the south Ludacris is a playful club anthem containing no shortage of lyrical wit on Kanye's part: "Golly, more of that bullshit ice rap/ I gotta apologize to Mos and Kweli/ But is it cool to rap about gold if I tell the world I copped it from Ghana and Mali?/ First nigga with a Benz and a backpack/ Ice chain Cardy lens and a knapsack/ I always said if I rapped I'd say something significant/ But now I'm rappin bout money, hoes and rims again."

But perhaps most indicative of Kanye¹s determination to remain creative in the face of adversity is "My Way," a song that impressively answers the haters and naysayers who may doubt his solo skills. Rhymes West over a sped up soul cover of the Paul Anka-penned classic of the same name: "It goes my way/ Chi way/ This way or the highway/ Shots will lay you off on your day off like Friday/ The Roc got yay but they ain't snortin' it/ They just got him up at Bassline recordin' shit/ Yeah I been broke/ Now I'm good, bitch/ I ain't no Kennedy/ But I'm hood rich/ So I say my way to take you to the ghetto/ And everybody else, thank you very little."

For a rap audience continually weaned on thug threats and ice worship, College Dropout, contrary to its title, provides an educational reminder of what it means to be compelling and human in hip hop. As one of a precious few rappers with actually something to say in his songs, Kanye is fully aware that his beats provide the best conduit to absorbing his not-so-trendy content. "The best thing about the fact that I did beats is I can make the perfect plateaus for me to present information over. I make music that'll catch people's ear automatically. Then when they hear what I'm saying they go, "Oh shit, he saying some shit right there."

And even this collegiate dropout admits that as a vocalist he's learned some valuable lessons of his own while punching the clock at the Roc.

"It's like if you wanna rap like Jay, it's hard to rap like Jay and not rap about what Jay is rapping about," says Kanye. "So what I did is incorporate all these different forms of rap together - like I'll use old school patterns, I come up with new patterns in my head every day. Once I found out exactly how to rap about drugs and exactly how to rap about say no to drugs," I knew that I could fill the exact medium between that. My persona is that I'm the regular person. Just think about whatever you've been through in the past week, and I have a song about that on my album."

In essence, Kanye West's music has arrived not just for the sake of defying expectations, but to express the truisms of every day life as no one in hip-hop has done before.

"In music and society people tell you to pick a side," Kanye concludes. Are you mainstream or underground? Do you rhyme about nice cars, or about riding the train? Are you ignorant or do you know something about history? But I'm a person who I can do all these different things. It's like everybody is taking that fork in the road. They don't see the rainbow in the middle. And I'm about to ride that. I'm the prism. And my music comes out in colors."

- Roc-A-Fella Records


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