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Elasticity

1-      Elasticity is the responsiveness of the market to changes in

                                                                     i.       Price                           ---------> Ped

                                                                   ii.      Income                        --------->Yed        

                                                                 iii.      Price of other goods      --------->Xed

                                                                iv.      Price of producer         --------->Pes

2-      Price elasticity is the percentage change in quantity demanded over the percentage change in price                                                      E.g. Ped = {(%D in Qd) / ( %D in P)} 

3-    %D is {(absolute change) / (original change) x 100                                      Thus Ped = (DQ . P) / (Q. DP)                                                        Examples:                                                                                        P (£)                                        Qd (units)                              5                                              100                                           3                                           120                                 Ped = (DQ . P) / (Q. DP) = (20 x 5) / (100 x-2) = -1/2

4-    For all normal goods, there is an inverse relationship between price and quantity, thus Ped is negative

5-    Considering the absolute value:     if          

                                                                     i.      Ped > 1 -------> demand is Elastic                                          %DQ in Qd > %DQ in P

                                                                   ii.      Ped < 1 -------> demand is Inelastic                                        %DQ in Qd < %DQ in P

                                                                 iii.      Ped = 1 -------> demand is Unitary elastic                               %DQ in Qd = %DQ in P

6-     Quantity X Price = total expenditure of consumer                              Quantity X price  = total revenue of producer

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