Ped = price elasticity of demand	P Price	Q Quantity	TR or TE Total revenue or total expenditure
Elastic	Rises	Greater fall	Falls
Elastic	Falls	Greater rise	Rises
Inelastic	Rises	Less fall	Rises
Inelastic	Falls	Less rise	Falls
Unitary elastic	Rises	Fall	Remains the same
Unitary elastic	Falls	Rise	Remains the same

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