Retailing Management Course Descriptions
ACC2004 ACCOUNTING AND BOOKKEEPING FOR SMALL BUSINESS
In this basic accounting course students learn to keep simple accounting
records for a small business, including payroll and bank reconciliation
preparation. An introduction to cash management and budgeting is also
included.
DAT2312 MICROCOMPUTER APPLICATIONS I
This basic course introduces students to the Windows Graphical User Interface
(GUI) Operating System, Word Processing and Spreadsheets. Presented in Windows
Processing: document creation, editing, saving and printing; in Spreadsheets:
building, formatting and printing a spreadsheet, and simple formulas and
functions.
ENL2421B COMMUNICATION STRATEGIES FOR SMALL BUSINESS - I
This course is an introduction to listening, writing, speaking, and critical
analysis for entrepreneurs. It includes practical exercises that develop
skills essential for communicating effectively in the workplace. Participants
are required to use computers in this course and are expected to maintain a
personal portfolio that is used as a tool for final evaluation.
MGT2232 ENTREPRENEURSHIP AND SMALL BUSINESS
This course prepares students for a world of rapid and significant change by
reviewing the role, characteristics, and practice of entrepreneurship and the
skills it demands. It helps students to understand the importance of
entrepreneurship in the establishment and operation of businesses and to
identify and use entrepreneurship skills to develop business opportunities.
RET2201 SKILLS FOR PERSONAL SUCCESS
This course develops skills that expand students' ability to learn. The
personal skills include goal setting, communications, research, decision
making, critical thinking, time management, case study analysis, and setting
priorities. The rapidly changing area of network communications is
investigated, with particular emphasis on Internet Boolean Research. The
course covers the principles involved, the terminology, and the sources
available. Practical assignments using network login, Web browser and e-mail
software enable students to examine and use the educational potential of the
Internet. Throughout the course, emphasis is on developing attitudes that help
students deal with a complex and changing world.
ENL2422B COMMUNICATION STRATEGIES FOR SMALL BUSINESS - II
This course continues to develop strategies begun in ENL2421B with specific
emphasis on presenting ideas persuasively. It assists entrepreneurs to present
convincing written and spoken messages that influence or win over others.
Participants are required to use computers and maintain a personal portfolio
that will be used as a tool for final evaluation.
MGT2007 BUSINESS PLAN - PRINCIPLES
Using the framework of a business plan as a guide, students study the topics of
importance to small business managers in the development of a successful small
business. These topics include: entrepreneurial skills, identifying business
opportunities; business trends (e.g. home-based business, franchising);
sources of financing a business; forms of legal ownership; and importing and
exporting. Students are also required to submit a draft business plan outline
for a proposed business.
MGT2230 MANAGEMENT FUNCTIONS
This course introduces the student to the basic business management functions
of teamwork and communication, marketing, production, human resources, banking
and finance. It focuses on the understanding and application of business
management fundamentals to current business issues such as the new global
economy, small business, information technology, quality and customer service,
technology and business ethics.
MKT2201 MARKETING
This course introduces students to the fundamentals of the marketing mix
product, price, promotion, and place. There is a strong focus on consumer
behavior, market segmentation, and understanding the competitive environment
in which business is conducted. Previously acquired skills in information
technology are further developed in the area of word processing, spreadsheets,
e-mail and using search engines. One of the key components of this course is
the development and presentation of a project including a synthesis of all
knowledge acquired in Marketing.
RET2203 SELLING TECHNIQUES
Students study the selling process and learn the skills and attitudes essential
to promoting customer satisfaction through positive sales transactions. Key
elements covered include the selling process, the various factors in the
seller-buyer relationship, role playing and the factors which make up a great
sales presentation. Each student will develop a sales presentation on video
demonstrating the selling skills learned in the course.
ECO2200 ECONOMIC ISSUES
This course introduces the student to the principles that are essential to an
understanding of contemporary economic issues. Emphasis is placed on the use
of economic models to analyze economic developments accurately and objectively.
Students examine the economic problems that society faces and the policy
alternatives that governments may use to deal with these problems. The impact
through lectures, discussion, and monitoring media coverage of economic events.
RET2204 RETAIL SALES MANAGEMENT
Students learn supervisory skills. They also gain a basic understanding of
management skills such as time management, motivating, communicating, team
building, problem-solving, analyzing, decision making, and conflict resolution.
The students learn human resources skills including recruiting, interviewing,
compensation, job appraisals, and training.
Prerequisite: RET2203
RET2206 MERCHANDISE MANAGEMENT
The topics covered in the course include: principles of merchandise management;
the planning and controlling of dollar investments in merchandise inventories
and their relationship to profit, essentials of business mathematics as it
relates to buying and selling, percentages, mark ups, mark downs, gross
margins, and break even analysis. This course also emphasizes the major
structures necessary to support a good merchandise management plan and teaches
students to use different research methods to help in the decision-making
process. Students also plan, budget, and control an assigned category or
classification for a specific type of retailer using previously taught computer
software programs.
Prerequisite: DAT2312
Prerequisite: MKT2201
RET2208 RETAIL COMMUNICATIONS
Students will be introduced to the Communication Industry from a Retail
perspective. Students will study contemporary communication tools, such as the
Internet, as well as the more traditional promotional mix elements of
advertising, sales promotion, direct marketing, public relations and publicity.
Through both a conceptual and application based format, students will develop
skills in planning and implementing a Retail Communication Program including
research, creative strategies, production, media selection and evaluation.
RET2209 FIELD PLACEMENT
In the last two terms of the Business - Retailing program, students must work
students must work 120 hours in an approved retail operation to gain experience
and put into practice their retailing skills. Evaluation is carried out
jointly by the store/department manager and the instructor.
Prerequisite: RET2203
LAW1701 CONTRACT LAW
Topics covered in this course include the purpose, scope and philosophical
basis of law; its creation and administration, including an overview of the
court system, and the process of initiating and bringing a civil action to
trial; and the general rules of tort and contract law, as well as the rules
MGT2246 INTRODUCTION TO E-BUSINESS
This course provides tools, skills, and an understanding of technology,
business concepts and issues that surround the emergence of electronic business
on the Internet. The emphasis of the course is on that part of the Internet
known as the World Wide Web (WWW) where such tools as Netscape are used. In
addition to acquiring basic skills for navigating the Internet and creating a
personal electronic presence on the WWW, the student will develop an
understanding of the current practices and opportunities in electronic
publishing, electronic shopping, electronic distribution, and electronic
collaboration. We also explore several of the problems surrounding electronic
business and commerce such as security - authentication, privacy - encryption,
safeguarding of intellectual property rights, acceptable use policies, and
legal liabilities.
Prerequisite: MKT2201
RET2205 STORES FACILITIES MANAGEMENT
Students develop an appreciation of the physical and psychological impact that
store facilities have on customer attraction, store operations, and creating
retail excitement. Through a combination of theory, hands-on display training,
and field trips, the student will learn store planning and design, store image
development, visual merchandising techniques, and retail security problems and
detection.
RET2210 FIELD PLACEMENT
In level four of the Business - Retailing program, students must work 120 hours
in a field placement. The placement must be a regular part-time position at a
local retail organization where students utilize many of the concepts, theories
and merchandising techniques learned in the different retailing courses.
Evaluation is carried out jointly by the retail organization and the course
instructor.
Prerequisite: RET2209
RET2211 RETAILING MANAGEMENT
This course helps students consolidate and apply retail management theory. The
importance of theory in managerial decision-making process is studied. Students
operation, and management of a retail operation. The development of a business
plan allows students the opportunity to amalgamate and better comprehend the
interdependence of the various aspects of retail management studied throughout
the program.
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