Type 24: Partially Gentrified Multi-Ethnic Areas

Likely characteristics
Found almost exclusively in Inner London.
That's the first time I've seen the word 'exclusive' in conjunction with 'Inner London'. It has an unusual ring to it, much like a sharp unlikely blow from an unexpected hammer.
These highly cosmopolitan neighbourhoods contain a mix of rich and poor and people from different ethnic backgrounds living side by side. They are found in large concentrations in areas such as Islington, Hackney, Haringey and Lambeth.
Or in other words, everywhere pikey-but-gentrified that I've already tried living, yeah? Shabby bedsitter estate number 15; I'm going to run out of bits of London to live in soon.
Heavy ITV viewing Low
Good. No commoners, then. (Except for when I want to watch 'I'm A Celebrity Get Me Out of Here' next week, to see Jordan and Johnny Rotten bitchslap each other to prove who's the better media whore.)
Ownership of stocks and shares Low
No yuppies, either. Rah. Although that means further to drive to Waitrose.
Microwave purchases High
Yay for readymeals. I wonder if there'll be a General Municipal Bing at six o clock.
Buying home with a mortgage Low
Yeah, well, it's not exactly desirable, sarf east Lunnun, roight? If you were going to invest twenty five years of your moulah in a building, you'd probably want to avoid anywhere so pikey, too.
2+ Car Ownership Low
Population Aged 0-14 Medium
Good. Means I can get into the sweet shops past the anti-little-bugger-security.

Demographics
The age profile of these neighbourhoods peaks in the 25-44 group.
Sounds horribly quarter life crisis ... be alert for Alpha course buttonholers, then.
There are also above average levels of 0-4 year olds and 15-24 year olds, but 40% fewer than average over 65 year olds.
No need for a cull, then. I'll leave the flame thrower in my east end home, and expect everyone to be capable of striding at speed along the pavements with no more need for shoving the weak from my path.
There are above average proportions of single person households, especially single non-pensioners, and households with 6 or more members, but below average proportions of household sizes in between these two extremes.
Every single flat I looked at was owned or occupied by divorced people, so that sounds right. I guess Imelda Marcos aside, there's a limited market for shoebox rentals.
Ethnically, these are very mixed areas. The proportion of the population who are black is over 10 times the average, and there are also above average proportions of people from Asian ethnic groups.
Strange, I thought it was a white-caribbean-turkish area. Asian? Okay, so I know I'm moving away from an area that's 97% Asian, but blimey, I haven't seen more than fifty Asians on the streets down there in ten years.

Socio-Economic Profile
The Socio-Economic Profile is biased towards the higher status occupations, with above average proportions of professionals and white collar workers. There are also above average proportions of people with academic qualifications, degrees in particular. Travel to work journeys are most likely to be by rail.
Jeez, so we can all swap dog eared copies of Shakespeare favourites on the walk to the shiatsu masseuse, yah? If there's all these graduates living there, how come I only meet the thickies and inbreeds at work, huh? Do I smell funny?

Attitudes
Bro.
Despite the heavy consumption of bacon and fish in these areas, overall, some people are more than twice as likely as average to have a mainly vegetarian diet.
Argh! Argh! No! Smelly, dirty veggies. Ugh! I already spotted two wholefood shops. You know what that means: farts a lot, and holier than thou, leftier than thou, more arrogantly, annoyingly liberal than thou. I did think there were rather high concentrates of SWP members in the area, if my colleagues are any indication.
Wait a minute - high bacon consumption? Ahhhhh - hypocritical lying smug bastard vegetarians, then. Oh, that's all right. That sounds quite human.
They are very keen to try new brands although they are less likely than average to buy new gadgets and appliances. They like to keep up to date with technological developments, and they like to get off the beaten track when they go on holiday. They are keener than average on radio and press advertising.
Oh dear, this isn't going to help me kick my worryingly middle aged Radio Four habit. It's been snowballing already, and that's when I live in a student area. I'll be the one braying at the sound of Woman's Hour, daily, within eight weeks.

Housing
By far the most striking aspect of the housing profile is the proportion of homes which are converted flats; at 46% of homes, this is nearly 12 times higher than average. In addition, the proportion of bedsits is over 9 times the average. Consequently, the number of small dwellings with 1 or 2 rooms is very high. There are virtually no detached homes in these neighbourhoods and the proportion of semis is also very small.
Unless you live in the Big Rich Fucker Houses facing the royal park, yeah. Then all bets are off, because you probably mowed down Mr Demographic Survey with your SUV while running Jemima and Jack to prep school, what what.
In terms of tenure, all forms of rental are important here. The proportion of homes rented from housing associations is over 5 times the average, and the rate of furnished rental is 4.6 times the average.
Does it count as furnished if I don't have a bed or a chair?

Durables
Car ownership is relatively low - 56% of adults have no car.
Sounds like they're all tofu munching sheep shagging hippies, that's why.
There are, however, over 5 times more cars than average costing over #20,000 and over twice as many company cars. Purchase rates on most Durables are low, with the exception of microwaves which are bought by 77% more people than average.
No doubt I'll not have to repeat my Important Advice about putting hot chocolate in the microwave, then. Cars that cost #20K? That's bloody stupid, that is. Nah, I have a 'London Car' - looks like shite, cost me fifty pee, and you're not worried about scraping it all up the side of a shiny Merc, if that's what it takes to bust into the traffic jam. I love that moment where you fix the other driver with a steely eye and a shit eating grin that says 'it'll cost you a packet to repair that.'

Financial
The income profile reflects the mix of people living in these neighbourhoods. There are high proportions of people earning under #5,000 per annum, a peak in the #20-25,000 band and another in the #40,000+ band. Overall, ownership of Financial products is below the national figure, though 61% more people than average are opening new savings accounts. I was thinking of opening a supermarket loyalty card. Forty pee off if I spend #5 million on toasted muffins, or summat.

Media
2.6 times more homes than average have cable television, and the ownership of satellite television is slightly above average. The profile of daily paper readership again reflects the mixed nature of the population. The titles which have above average readership levels are The Guardian, The Independent, The Mirror and The Sun. The Sunday papers which are more popular than average here are The Observer, The Sunday Times and The Sunday Mirror. ITV viewing is very light, but commercial radio listening is heavy.
I've only ever seen people reading The Sport round there, myself, but if you say they can read long words, I suppose they can read long words. I read the Times and the Torygraph. But only for the pictures. I hate Sunday papers - if the locals read that many of the ten ton multi-insert broadsheet biggies, let's hope there's a massive recycling collection on Mondays.

Leisure
On the whole, slightly fewer than average holidays are taken in these neighbourhoods, though winter holidays and long holidays are much more popular.
Povvies, eh? Can't afford Lanzarote in season.
People are also 4 times more likely than average to stay in their own holiday home or timeshare, and more than twice as likely as average to visit a far-flung destination.
Depends what you count as far flung. Skegness is a fair drive. Actually, central London is a fair old journey from this place.
Propensity to visit pubs and restaurants is slightly above average,
Yeah, well, they're all single dads, aren't they, marking time between divorced-dad Saturdays, by the sound of it. At least the busty barmaid has to talk to them.
but people are 50% more likely than average to regularly drink wine at home.
Oh stop taunting me with it.
People here are not particularly sporty, although a few sports have above average participation rates - tennis, athletics, dancing and table tennis.
All cheapy, then. Wait a mo - dancing? Dancing? What kind of dancing? Mick Jagger dancing in the streets? MC Hammer dancing? Square dancing? Morris dancing? Oh please oh please oh please let there be drag queen afternoon tea dances.
Cinema, theatre and art galleries are all much more popular than average.
Coooooooool. Well, it would be, if I believed a word of it. Mr Demographic survey rolled up at your door, and you hypocritical bacon snarfing buggers all lied, dincha, you all pulled the door too against your XBox, your home cinema, your broadband connection for streaming porn and your dartsboard, covered up your 'Beginners Guide to Drinking Too Much Lager Without Puking' handbook, tried to look cultural and lied through your damn teeth at him, dincha? I would've.

Food and Drink
The proportion of people doing their grocery shopping on foot is 45% above average.
Until I get there, shyah. Think I'm carrying a shopping bag ten yards from the corner store? Puh. I'm driving my lardy arse to the hypermarket, where I can drink MaxPAx cappucino, eat cold, greasily breaded turkey drummers, and eyeball racks of cheap #2 nylon shirts while I shop.
Freezer ownership is below average, though consumption of frozen beefburgers is extremely high.
Frozen beefburgers? Frozen? Puh-lease. Haven't you people gotten into venison yet?
Other popular food products are ground coffee,
[puke]
fresh and dried pasta, fruit juice, bacon, fresh fish and fresh fruit. The most popular drinks product by far is table wine, though draught beer and gin are also more popular than average.
Gin. Now that's more like it. Although it's a fairly good job I don't drink anymore, given the sheer numbers of clients within a five mile radius, it's always better to live next door to old ladies who have gin. For emergency medicinal purposes.

Thank christ for partially gentrified, because, if I click on the map just four streets away, the profile becomes horrendous - all unemployment, teevee dinners, and car crime.